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I took this screenshot just now. The top 3 ads are all Facebook retargeting.
In other words, I had just visited these sites and immediately, they are showing me messages related to whatever I was just looking at.
With jiveSYSTEMS, I was learning about how to do video email.
So they’re tempting me with more articles from the blog.
With autocustoms.com, they’re a client, so that’s what happens.
If I had clicked on a particular product, I might see that again.
With priceline.com, I’m looking at hotels for next week in Salt Lake.
They know I’m cheap, but they aren’t smart enough to stop ads when I’ve already booked something else.
Some pitfalls to avoid with WCA (Website Custom Audiences):
- Just because they’re effective, don’t overuse them. Watch your frequency and rotate your creatives.
- Have different calls to action. You’re not going to use the same creative for driving awareness as you would for engagement or conversion. Segment out your content by where they are in your sales funnel.
- Make sure to use negatives. Don’t send new customer offers to existing customers. Run exclusion audiences.
- Use combinations. You can use WCA to catch folks who didn’t open your email, didn’t buy, or aren’t a fan. Why not cross email, connection targeting, and other attributes with your WCA? So many combos possible for segmented messaging.
What else might you not know about WCA?
Your turn. Have you used WCA yet? Got any tips or thoughts to share here?
I wrote a blog post on project management three years ago.
It sat dormant. No hits.
And then a few weeks ago, it got 1,792 pageviews.
All organic. No ads and nobody promoting it, from what I can tell.
The only hypothesis I have is that it’s actually Facebook traffic or that Google’s algorithm is taking into account social activity.
Here is the Facebook trend, so you can see how closely they match up.
And we’ve seen that traffic we know is actually from Facebook is marked as direct/none or Google organic.
This is especially tricky because of the “not provided” issue, where Google hides the keywords your traffic came from. For Facebook traffic, there clearly was no keyword.
Friends, what do you think?
They charged him $25 for his debit card being declined.
Here’s what happened:
Do you think cable companies should be even be on social channels if they are not equipped to handle issues? Or is it a necessity, like having a call center?
We, ourselves, are having a nightmare with Comcast trying to get business internet. It’s been 10 days, 5 different people, and still no clear answer on when we might get either a visit for a site inspection or to get internet.
Is it a lost cause for certain service companies to be in social channels if their core service is broken?
You know my mission is to create jobs for all of you via structured, self-paced training.
We are combining the knowledge of our industry friends to assemble these certifications.
If you have stuff you’d like to share, hit me up and we’ll promote you!
2014 is going to be an incredible year, especially for anyone doing social lead gen.
For those of us over 30 that remember the old TV jingles, raise your hand if you’re sure.
Meanwhile, you’ll be seeing less and less of me, as I go back into my cave to help build the logic that drives this system. My title is now Chief Technology Officer to reflect this.
I’ll pop out for the occasional NBA game, but it will be others that need to be the figureheads– the experts in each of their relevant areas.
This is the year that inbound marketing, social marketing, SEO, marketing automation, and PR are on a collision course. We are building the plumbing that will help you tie all your audiences and your content together.