24 Sep 2013

Attack of the potty mouths on Facebook– how to immunize yourself

5 Comments facebook marketing and advertising, Online marketing, promoting yourself
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If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this.

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No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing.

They will say, “Get off my Facebook”, mark the post as spam, or even request a take-down.

Ads in the newsfeed, especially mobile, are only going to increase.

Fortunately, Facebook offers a few levels of protection.
The profanity filter catches most bad words.

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But you can add in your own for good measure.

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So while Bill O’Connor posted his verbal diarrhea 21 times today, we were automatically protected by Facebook. Didn’t even show up once.

Screen Shot 2013-09-24 at 2.59.39 AM

But that’s no excuse to blanket the feed with untargeted, self-promotional ads.
Just know that you’ll get “some” negative feedback.

On a large page, it’s not uncommon to have 100 negative actions on a post.  But compared to getting 110,000 likes, this is less than 0.1%– less than 1 in 1,000.

So you have to consider the percentage– keep it under half a percent.

CMO’s will often freak out if they have even one or two negative comments/actions.

What’s your experience or opinion here, my friend?
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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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5 Responses to “Attack of the potty mouths on Facebook– how to immunize yourself”

  1. Reply Break.com is off the charts on Facebook | Social Networking For Business says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent. There will always be people providing negative feedback because of overposting or content they don’t […]

  2. Reply Break.com is off the charts on Facebook says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent. There will always be people providing negative feedback because of overposting or content they don’t […]

  3. Reply Break.com is off the charts on Facebook | Yutle says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent.  There will always be people providing negative feedback because of overposting or content they don’t […]

  4. Reply Break.com is off the charts on Facebook | Breaking Authority News says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent.  There will always be people providing negative feedback because of overposting or content they don’t […]

  5. Reply » 5 reasons I defriend people on Facebook. says:

    […] posting obnoxious content. Since you’re often connected to family, you don’t want the potty mouths to make them question who you associate […]

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