24 Sep 2013

Attack of the potty mouths on Facebook– how to immunize yourself

5 Comments facebook marketing and advertising, Online marketing, promoting yourself
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If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this.

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No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing.

They will say, “Get off my Facebook”, mark the post as spam, or even request a take-down.

Ads in the newsfeed, especially mobile, are only going to increase.

Fortunately, Facebook offers a few levels of protection.
The profanity filter catches most bad words.

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But you can add in your own for good measure.

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So while Bill O’Connor posted his verbal diarrhea 21 times today, we were automatically protected by Facebook. Didn’t even show up once.

Screen Shot 2013-09-24 at 2.59.39 AM

But that’s no excuse to blanket the feed with untargeted, self-promotional ads.
Just know that you’ll get “some” negative feedback.

On a large page, it’s not uncommon to have 100 negative actions on a post.  But compared to getting 110,000 likes, this is less than 0.1%– less than 1 in 1,000.

So you have to consider the percentage– keep it under half a percent.

CMO’s will often freak out if they have even one or two negative comments/actions.

What’s your experience or opinion here, my friend?
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written by
Facebook data and ads geek relentless in measuring real ROI. Chief Technical Officer of BlitzMetrics. Google+
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5 Responses to “Attack of the potty mouths on Facebook– how to immunize yourself”

  1. Reply Break.com is off the charts on Facebook | Social Networking For Business says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent. There will always be people providing negative feedback because of overposting or content they don’t […]

  2. Reply Break.com is off the charts on Facebook says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent. There will always be people providing negative feedback because of overposting or content they don’t […]

  3. Reply Break.com is off the charts on Facebook | Yutle says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent.  There will always be people providing negative feedback because of overposting or content they don’t […]

  4. Reply Break.com is off the charts on Facebook | Breaking Authority News says:

    […] 56 negative feedback actions is low at 0.6%. Under 1% is excellent.  There will always be people providing negative feedback because of overposting or content they don’t […]

  5. Reply » 5 reasons I defriend people on Facebook. says:

    […] posting obnoxious content. Since you’re often connected to family, you don’t want the potty mouths to make them question who you associate […]

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