If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this.
No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing.
They will say, “Get off my Facebook”, mark the post as spam, or even request a take-down.
Ads in the newsfeed, especially mobile, are only going to increase.
Fortunately, Facebook offers a few levels of protection.
The profanity filter catches most bad words.
But you can add in your own for good measure.
So while Bill O’Connor posted his verbal diarrhea 21 times today, we were automatically protected by Facebook. Didn’t even show up once.
But that’s no excuse to blanket the feed with untargeted, self-promotional ads.
Just know that you’ll get “some” negative feedback.
On a large page, it’s not uncommon to have 100 negative actions on a post. But compared to getting 110,000 likes, this is less than 0.1%– less than 1 in 1,000.
So you have to consider the percentage– keep it under half a percent.
CMO’s will often freak out if they have even one or two negative comments/actions.
What’s your experience or opinion here, my friend?boosted post, broad targeting, microtargeting, negative feedback, newsfeed, promoted posts, spam, targeting, untargeted