12 Dec 2009

Blogging is as Simple as Pulling your Head out of your Ass

9 Comments Guest Posts, search engine optimization

This is a guest post by Keith Wilcox




Okay, I admit it.  Some of the details can be a little challenging.  I still have to look up a bunch of HTML that I’m sure other bloggers know by heart.  I don’t know exactly how Google PR works, and I’ll be damned if Alexa rankings make any sense to me.  What I do know is that none of that would matter to me if I had never written my first article 6 months ago.  Even tentative steps are steps.  Blogging really is nothing more than having something to say and saying it.  Indeed, there are some basic rules to follow, none of which are complicated.  First, have a theme.  Second, be consistent.  Third, don’t give up.  That, in a nut shell, are the rules by which people, whether they be athletes, politicians or actors, become successful.  When you execute on those three principals then you can start worrying about the details.  Excuses don’t pay the bills, and good intentions are good for shit.  The only thing that matters is taking one step forward – then another.


The Theme:


how-i-homeschoolMy blog is all about being a homeschooling Stay at home Dad (SAHD).  Every article I write has some connection to parenting, fatherhood, children or education.  Of course, themed blogs are not necessary if all you’re doing is updating friends and families on your daily routine.  However, for the purpose of becoming a web presence, a theme is vital.  You must find a niche and become an expert.  Butterflies, massage therapy, speaker technology, fertilizer – just pick something and go with it.




One sure fired way to fail is to be flaky.  Nobody likes a quitter, and nobody likes to be kept waiting.  Readers will read your content if you have something interesting to say, but they won’t keep coming back without fresh news and insights.  There are certain blogs I read every day.  There are others that I read once a week.  I know when to come back because I know the update pattern to expect.  People who aren’t consistent get forgotten.


When the Going gets Tough:


Analytics SeptemberMy blog spent 2 months at 20 visitors a day.  It spent another two at about 100.  Then it suddenly shot up to 1200 visits a day for a month.  Now it’s back down to between 300 and 400.  By successful blogger standards my traffic numbers are somewhat pathetic.  But, the trend says I’m going in the right direction.  Sure I had a month over 1000 visitors per day.  Then I bombed.  I could spend my time fretting about that dip, or I could focus on the fact that I started at 20 and I’m still trending up.  I’m a long way from where I want to be, but I’m not giving up just because I bombed this month.  That’s the story of life.  Quitters never prosper.


The Details:


You’re not technically minded?  Neither am I.  I have a double major in History and Spanish.  What do I know about computers and the world of online advertising?  Well, I didn’t know anything before I started, that’s for sure.  Now I know a little, and thats the most I can say.  But, look at my blog.  I’ve asked a ton of questions to people who are experts at this stuff.  They’ve helped me, and I’ve learned.  Did I know who Shawn Collins was before I Started?  Nope.  And, I’ll bet he doesn’t know who the heck I am.  I read his blog though and listen to what he’s saying, and I’ve learned some things.  Dennis here has  been an invaluable resource for SEO advice.  You don’t have to be technical, you just have to be curious.


Logo Sample 2So, you want to be a blogger, but you haven’t started yet.  You’re probably more qualified than me; but, I’ve done something and you haven’t.  I might never be comfortable with my expertise or I might be worried about what people will say.  I might even be concerned that I’ll get badmouthed and threatened because of the things I say.  You can’t live your life in fear.  One step at a time, that’s all I’m asking.

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written by
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
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9 Responses to “Blogging is as Simple as Pulling your Head out of your Ass”

  1. Reply Blogging is Easy Peasy! says:

    […] I wrote a guest article for Denns-yu.com today.  Go see it!  The article in question is Blogging is as Simple as Pulling your Head out of your Ass. […]

  2. Reply uberVU - social comments says:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by affdump: @dennisyu Blogging is as Simple as Pulling your Head out of your Ass http://affdump.com/go.php?aid=24993 (via @affdump)…

  3. Reply Davor Gasparevic says:

    Nice post, I agree on those 3 basic principles. However, I think I passed over that, I am from time to time a little bit inconsistent, but I improve over time.

    Tell me, how do you mainly get visitors now? I still get majority of mine through other sites and blogs where I join conversations and discussions, but every now and then I get a few visits from search engines, google mostly.

    what about you

    • Reply Dennis Yu says:


      Our traffic comes primarily through organic search engine rankings, largely because our sites have generated authority from high trust inbound links. Thus, the chicken and the egg with blogging. You should consider running on your own domain so you can control the traffic.

  4. Reply Davor Gasparevic says:

    I am but now I’ve built many links to this current domain and I am reluctant to change it on this particular blog, but in the future I will buy domain and hosting.

  5. Reply Gene Scholes says:


    BlitzMetrics rocks! You have helped http://www.mylifeshare.com in so many great ways – from SEO tactics to site design pointers. Thanks for running a great company.

    Gene W Scholes
    COO – LifeShare International, Inc.

  6. Reply Stefan says:

    helpful reflections. thanks! any hypotheses/insights about that spike from 20 to 1200? or at any rate the noticeable upward trend? what one or two tactics do you figure got you the most bang for the if-not-exactly-buck than your time?

    • Reply Dennis Yu says:

      Hi DadToday, it’s not magic– just a ton of hard work and a touch of luck here and there. Keith has blogged every single day– not missing a single day– for almost a year straight now. Might not sound hard to do, but just ask how many folks can do that? There you have your answer, since if you don’t have a post on a topic, you’re not even in the game to collect traffic on it.

  7. Reply Keith Wilcox: Blogger, Businessman, Father Extraordinaire | Dennis Yu: facebook advertising, local online marketing says:

    […] his life thus far, it can be safely said that Keith is a complete, happy, and dynamic businessman, blogger, husband, and father. Tags: almightydad.com, biography, fiverr, keith wilcox, opinion piece […]

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