Dennis Yu

Analytics

How to build SaaS software: Gavin Lira and Dennis Yu discuss

How to build SaaS software Gavin and Dennis here! And today, we’re gonna cover building dashboards and building software in general. And if you’ve never built software before, this is a great opportunity to learn from a lot of people. Waste a lot of money trying to build software as entrepreneurs, but they don’t understand …

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The mindset of an employee versus a profit maximizer

One of our team members asked if they should increase the budget on a campaign from $80/day to $140 a day.Here’s what I said. Please choose whatever budget you see fit in your expert opinion.You’re the pro! You know our business goals and are best positioned to determine what tweaks to make to maximize revenue …

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Want to know how to spot in 15 seconds whether an analysis is worth reading?

Here’s an actual attempt at analysis that an internal team member submitted on the performance of a client. Look it over for second and see if you can tell what company it’s for. If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding WHY a …

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>>>>SAVE THIS<<<<<

Most of you don’t have Search Console activated in your Google Analytics. As a result, you can’t see what people are searching for even if they don’t come to your website. For example, look at Search Console query data, where we see that way more people are searching for a “3×3 video grid” than anything …

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Want to know how to spot in 15 seconds whether an analysis is worth reading?

Here’s an actual attempt at an analysis that an internal team member submitted on the performance of a client. Look it over for a second and see if you can tell what company it’s for. If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding …

Want to know how to spot in 15 seconds whether an analysis is worth reading? Read More »

Look Closely…

This university is selling a Master of Science in Analytics, but its landing page features people looking at a pie chart with no labels and grids that have no column names. What could they possibly be discussing? Answer– this common view of “analytics” is actually glorified report-making, while analytics is actually understanding WHY and making …

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Facebook now lets you automatically boost posts

5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things.   So this new version gives you a bit more control: You …

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Exposing human nature on Facebook

Facebook suggests Advil as a related page for Fireball and Svedka. Facebook used to have a tool called Lexicon that let you trend out interests like this: You can still do crazy data mining via graph search. Or like this. You have to be part psychologist and part mathematician to really get social analytics right!

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