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Dennis Yu: Likes SEO, web addicted, enjoys rock climbing

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Five Magic Words to Grow Your Online Marketing Agency
Sometimes you get a piece of advice so deep, yet so obvious, that you have to...
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Are you running afoul of Facebook contest rules?
On November 4th, 2009, the new Facebook promotional guidelines took effect with...
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Dennis Yu: local online marketing, facebook advertising, internet guru Archives: facebook marketing and advertising

3 March 2010

Facebook and Omniture ink analytics and ad serving deal– problems lie ahead

Read the MediaPost article, hot off the presses.  Omniture (now owned by Adobe) will have the ability to buy ads via SearchCenter, their PPC management tool, by the end of 2010.  That’s over 3 years behind BlitzLocal– an eternity in…

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25 January 2010

Einstein Brothers Free Bagel– print this coupon!

I went through the trouble of clicking on the ad and installing the app so that you don’t have to (lot of work, I know).  Just print out this coupon and redeem it by January 31st to get a free…

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25 January 2010

Why loyalty programs are failing and how to fix yours

An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based system.  But marketing departments…

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6 January 2010

Are you running afoul of Facebook contest rules?

On November 4th, 2009, the new Facebook promotional guidelines took effect with little notice.  Whether you’re selling Maggianos or marijuana, the rules have a major impact on you and are strict.  For example:

  • You can’t require the user to post, friend, or comment…
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2 January 2010

2010 Local Online Advertising– why we’ll see massive growth

Let’s first address the size of the local online advertising market, then show why these masses will have a good shot at finding success in 2010, but haven’t before. If you don’t like stats, skip down to the red text…

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26 December 2009

I play video games for a living now– sorta

Well, perhaps not traditional video games, such as Pac Man or Space Invaders– I’m talking about how every website is now incorporating game dynamics. But if you consider how Facebook, LinkedIn, FourSquare, MerchantCircle, Twitter, Farmville, or other sites operate, according to…

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30 November 2009

What’s a Facebook Fan cost? When is $10 a better deal than 10 cents?

Nick O’Neill of AllFacebook.com wrote today about a service that sells fans for 10 cents. On the surface, sounds great, right?  You could have 10,000 fans for only $1,000.

But wait a minute.  What share of those fans are based in…

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7 November 2009

Watch out! An army of local entrepreneurs is coming

Borrell Associates predicts that in 2009 local online advertising will hit $14.2 billion, while 2010 will be only $14.9 billion– a measly 5% increase.

I would agree that local online ad dollars are not going to grow in the near term–…

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3 November 2009

TechCrunch post on Facebook: What people are saying

Between my personal blog and that of BlitzLocal, we’ve gotten about 23,000 hits in the last 24 hours.  The TechCrunch Effect is when TechCrunch covers your site, typically on launch day, and brings it down from massive traffic.  And you often…

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1 November 2009

FarmVille = ScamVille

It’s bad enough that there are over 60 million users (including me) wasting real time and real money growing virtual crops to earn virtual points.  A new article in TechCrunch blows the doors on an industry that is set to generate…

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