I think I’m going to throw up. The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to […]
What I’ve learned going through 20 of the most popular course-selling courses Read More »
So much quibbling among the SEOs about how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo! And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. That’s me with Jerry and David, who co-founded
Google’s search share went from 79% to 75%– why that doesn’t matter Read More »
My hat is off to Kara and Walt for warning readers of All Things Digital about tracking cookies on their site. Today, it seems that surfing the web is akin to wading naked into a mosquito-infested swamp. You can’t avoid getting stung, but you have no choice– your home is in the middle of this
All Your Data Are Belong to Us Read More »
My best friend is a stay-at-home dad. Last Halloween, he blogged about funny pumpkin carvings and quickly started ranking on that term. His traffic went from a few dozen visits a day in late October to a couple of thousand daily uniques right at Halloween. It’s now one year later, the content is unchanged, and
Google Analytics can predict the future Read More »
We get this question all the time, so I’m going to answer it here and then point people back to this post. Alexa is the most well-known of the traffic measurement services, but also the least accurate. Let me explain why. Alexa rankings are based on the behavior of the folks who have downloaded the
Alexa, Quantcast, ComScore, Compete, etc… Are they accurate? Read More »
Many folks speculate why Google has overtaken Yahoo! in search or why Facebook has dominated in social networking, versus Friendster. I believe there’s one key factor— if you’re running a technology company, you need a technologist at the helm. Larry and Sergey of Google were Ph Ds (or about to be) in Computer Science. The
Why some technology companies fail and others succeed Read More »
If you run an ad network, see how many of these 10 Commandments you actually deliver upon versus just saying you do: 1. Thou shalt deliver publishers better eCPMs: Not the highest payouts, but just better than the competition. That means some ads don’t get to run. Though we are a marketplace, we want to
10 Commandments of Running an Ad Network Read More »
You don’t want or need to have every potential deal that’s out there. Be choosy. Would you rather have 40 clients that each pay you $1k a month in fees or 4 clients that each pay you $10k a month?
Five Magic Words to Grow Your Online Marketing Agency Read More »
We’ve got over 100 projects in our Basecamp– and that makes for potentially messy project management. Basecamp doesn’t allow you to group projects together, except under companies. So our workaround was to create companies named “Non-Profit support”, “Tier 1 Clients”, “Content Factory Platform”, “Cosmetic Surgeons”, and so forth to bucket projects together. On the plus
Organizing project in Basecamp– a simple workaround Read More »
Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic. Examples are showing a map of the world and income for each country displayed by green bars. Or perhaps it’s the price of gasoline over the last 2 years graphed against milk prices to show some
4 steps to make a KILLER Infographic and drive natural inbound links Read More »