internet marketing FOR BUSINESSES BOTH LARGE & SMALL

Dennis Yu: Likes SEO, web addicted, enjoys rock climbing

get updates
rss feed
popular stories
Five Magic Words to Grow Your Online Marketing Agency
Sometimes you get a piece of advice so deep, yet so obvious, that you have to...
Click To Read More
Are you running afoul of Facebook contest rules?
On November 4th, 2009, the new Facebook promotional guidelines took effect with...
Click To Read More

Dennis Yu: local online marketing, facebook advertising, internet guru Archives: internet marketing training

3 August 2009

I will do a SEO analysis of your site for FREE!

A few days ago, I offered to perform a SEO analysis on the website of one lucky winner– something at BlitzLocal that we normally charge between $6k-10k to do.  There were 23 responses and I’m choosing BusSongs.com, which is by…

continue reading... » 0 Comments

24 July 2009

The 3 types of Facebook traffic– what is best?

My apologies in advance for the math here– I’ll keep it to a minimum to explain the points.

Below is a Google Analytics screenshot from a funeral planning site.  Facebook traffic represents sources 4, 5, and 8.

4) apps.facebook.com: This is self-serve PPC…

continue reading... » 2 Comments

23 July 2009

Are you going to ThinkTank in San Diego– September 17-19th?

I am pleased to be invited to ThinkTank, which takes place in just 2 months.  It’s invite-only and is nearly sold out– but if you ask one of the attendees like myself, you might still get a spot.  By the…

continue reading... » 0 Comments

25 June 2009

Google Template Center– want to clone your PPC accounts?

We’ve been testing Google Template Center since November 2008.  As you would imagine, if you want to multiply clones off a master template, this is the tool for you.  You can create a master and then copy it over multiple times. …

continue reading... » One Comment

14 June 2009

Raining money from the sky

Golf-ball sized hail is coming down right now in Boulder- our yard looks like a driving range littered with hail chunks. As an internet marketer, instead of hearing hail pelting our windows, I hear clicks from people typing in “Denver…

continue reading... » 2 Comments

27 May 2009

Funeral marketing is no grave matter

We’ve been selling discount caskets and headstones online. What’s interesting is that we do the PPC for a wrestling company, for which we bid on the term “undertaker”.  Now which undertaker is the one that you’re searching for– the one…

continue reading... » One Comment

16 January 2009

Display ad prices drop 50% in Q4

Pubmatic released a report covering the massive drop– Q408 average CPMs are at 26 cents.  Before folks claim economic peril, let’s consider a few other factors.  The mix of inventory for ad network has shifted dramatically to social, which has historically…

continue reading... » 3 Comments

3 January 2009

Does your site suck?

Have you seen YSlow? It is a Firefox plugin that extends Firebug’s functionality to show some interesting information, such as page load times, and the heaviest parts of the site. You can use the information gathered to increase performance on your…

continue reading... » 0 Comments

31 December 2008

New Years resolutions that don’t fail– and your way out

How about making a resolution to not make any more resolutions? Seriously, when you example instances of when people fail versus succeed, a few key traits stand out. I’ll explain at the end of the article– but first… I read a…

continue reading... » 4 Comments

21 November 2008

Google Online Marketing Challenge participants– how to allocate your time, what’s a good client

The dirty secret of PPC is that for every one unit of effort you spend in gathering keywords, you’d probably need to spend 5x that effort in ad copy and 20x that effort in great landing pages. I have NEVER…

continue reading... » 0 Comments