We’ve been testing Google Template Center since November 2008. As you would imagine, if you want to multiply clones off a master template, this is the tool for you. You can create a master and then copy it over multiple times. So let’s say that you have a Denver laser surgeon and based on the […]
Google Template Center– want to clone your PPC accounts? Read More »
Golf-ball sized hail is coming down right now in Boulder– our yard looks like a driving range littered with hail chunks. As an internet marketer, instead of hearing hail pelting our windows, I hear clicks from people typing in “Denver hail damage”, as they need new roofs and car repairs. Shall we say there is
Raining money from the sky Read More »
We’ve been selling discount caskets and headstones online. What’s interesting is that we do the PPC for a wrestling company, for which we bid on the term “undertaker”. Now which undertaker is the one that you’re searching for– the one that will bury your loved one or the one that will give you a body
Funeral marketing is no grave matter Read More »
Pubmatic released a report covering the massive drop– Q408 average CPMs are at 26 cents. Before folks claim economic peril, let’s consider a few other factors. The mix of inventory for ad networks has shifted dramatically to social, which has historically terrible CPMs. From a weighted average perspective, it’s hard to say exactly the impact,
Display ad prices drop 50% in Q4 Read More »
Have you seen YSlow? It is a Firefox plugin that extends Firebug’s functionality to show some interesting information, such as page load times, and the heaviest parts of the site. You can use the information gathered to increase performance on your sites. Here’s an 8-minute video presentation on YSlow by Jeremy Zawodny, who was at
Does your site suck? Read More »
How about making a resolution to not make any more resolutions? Seriously, when you example instances of when people fail versus succeed, a few key traits stand out. I’ll explain at the end of the article– but first… I read a study where patients were told by their doctors that if they didn’t stop smoking
New Years resolutions that don’t fail– and your way out Read More »
The dirty secret of PPC is that for every one unit of effort you spend in gathering keywords, you’d probably need to spend 5x that effort in ad copy and 20x that effort in great landing pages. I have NEVER seen a client who only needs PPC, despite what they say. And it’s not about–
Did you know there is a web 2.0 conference in India? Our friend Vivek Bhargava, CEO of Communicate2, had kindly arranged for us to be there in Bangalore. Looking forward to seeing how Indian companies adapt and sharing what we do in the United States. Moreover, we’ll try to adapt the small business marketing concept
Content Factory invited to speak on a panel in India in 4 weeks Read More »