Dennis Yu: local online marketing, facebook advertising, internet guru » search engine marketing

Determining the value of Facebook for your business– mistakes you’re probably making

Dennis Yu — Tue, 13 Apr 2010 00:52:03 +0000

A Rice University study last week claims that Facebook is an effective marketing tool because of these stats, comparing the Facebook fans versus their general customer base:

Made 36

…

Ranking in Google News is easy– even for competitive terms

Dennis Yu — Sat, 20 Mar 2010 22:36:05 +0000

What’s the secret? Just submit to about 20 free press release sites. If you want to pay for PR Wire or PR Web, that’s fine. Might save you some time. While it’s great to be able to rank for…

How to use Google Conversion Optimizer in just 3 minutes

Dennis Yu — Sat, 27 Feb 2010 19:02:45 +0000

New to Conversion Optimizer or perhaps puzzled on how to use it properly? Give me 3 minutes right now I’ll tell you what you need to know– this should save you a ton of time with bid optimization and, more…

4 steps to make a KILLER Infographic and drive natural inbound links

Dennis Yu — Sun, 24 Jan 2010 08:43:34 +0000

Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic. Examples are showing a map of the world and income for each country displayed by green bars. Or perhaps it’s…

Google’s fabulous Christmas Gift to BlitzLocal

Dennis Yu — Fri, 25 Dec 2009 09:34:44 +0000

Sure, people are complaining about how Google gave $20MM to charities on our behalf, instead of giving us trinkets this year– whether they be a photo viewer, Flip video, or whatever. But Google gave us some stuff that

…

Google AdWords Bid Simulator– observations

Dennis Yu — Mon, 21 Dec 2009 08:19:36 +0000

The new Bid Simulator, which you’ll see in the keywords tab, forecasts how many clicks and impressions you’ll see at different bid levels. It only shows the simulator for some of the keywords– not sure what logic is used to…

Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

Dennis Yu — Wed, 25 Nov 2009 19:01:00 +0000

We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 sitelinks below the ad.

We’ve always known that you can get up to 8 sitelinks if you’re

…

$100 million for Yahoo’s new ad campaign– it’s about YOU!

Dennis Yu — Wed, 30 Sep 2009 14:38:17 +0000

3 months ago Microsoft spent $100 million to launch BING search. And now Yahoo! has followed suit, spending another $100 million for their own branding campaign. All the while Google and Facebook are laughing at the big company…