28 Mar 2012

Compliments get you everywhere

No Comments social media

I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate.
So I took a snapshot from our social dashboard and tweeted it at them.  They retweeted it and also followed me back.

Now let’s figure out what other nice nuggets we can provide to other social media managers at major brands.  So few companies have solid benchmarks for their social performance. Who knows– maybe we’ll sell some dashboards at $500 a month here!

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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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