Comments on: Creating the Perfect Storm- A guest post by Leigh Hanney http://www.dennis-yu.com/creating-the-perfect-storm Facebook analytics for your brand Tue, 07 Feb 2012 09:39:04 +0000 hourly 1 By: Dave Doolin | Website In A Weekend http://www.dennis-yu.com/creating-the-perfect-storm/comment-page-1#comment-2328 Dave Doolin | Website In A Weekend Sat, 07 Nov 2009 05:50:56 +0000 http://www.dennis-yu.com/?p=1472#comment-2328 This is the "depth versus breadth" problem and it crops up everywhere. Several things conspire to keep people on a single track: 1. You really do have to go deep into a subject at some point to get any benefit out of it. 2. Once you learn something that works, it's easier to keep doing what works than to go deep into something else. Lot of risk there. 3. Breadth is risky because you may not get enough expertise to be effective in any field. And it has the associated risk of being an outsider in all fields. How to fight it? Hard. Go deep in several fields to create opportunities for that perfect storm. Much easier said than done. This is the “depth versus breadth” problem and it crops up everywhere. Several things conspire to keep people on a single track:
1. You really do have to go deep into a subject at some point to get any benefit out of it.
2. Once you learn something that works, it’s easier to keep doing what works than to go deep into something else. Lot of risk there.
3. Breadth is risky because you may not get enough expertise to be effective in any field. And it has the associated risk of being an outsider in all fields.

How to fight it? Hard. Go deep in several fields to create opportunities for that perfect storm. Much easier said than done.

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