Facebook ads for local businesses– get FREE calls!
We’ve spent the last 4 months porting our Google campaigns over to Facebook. Just like with AdWords, where you pay for clicks, but not impressions– one trick is to place your phone number in the ad. Some proportion of folks will call the number right from the ad, which gives you a free lead.
What percentage of calls are free, we don’t know. So we’ve begun testing by having a different phone number in the ad versus on the landing page. When we have data across a range of clients, we’ll let you know. If you have data on this already, please do share it.
This is one of many similarities between Google AdWords and Facebook self-serve that you can take advantage of in doing local lead gen!
Tags: call tracking, facebook lead gen, free leads facebook self serve, phone numbers in ads
Great ideal if you have a receptionist that can answer the calls.
Comment by AcaiX3 — June 25, 2009 @ 1:28 pm
Sick idea for sure.
Comment by Jonathan Volk — June 25, 2009 @ 11:42 pm
Hello Dennis,
Great idea!
Comment by Jason — June 26, 2009 @ 2:27 pm