25 Jun 2009

Facebook ads for local businesses– get FREE calls!

4 Comments facebook marketing and advertising, local advertising

We’ve spent the last 4 months porting our Google campaigns over to Facebook. Just like with AdWords, where you pay for clicks, but not impressions– one trick is to place your phone number in the ad. Some proportion of folks will call the number right from the ad, which gives you a free lead.

What percentage of calls are free, we don’t know. So we’ve begun testing by having a different phone number in the ad versus on the landing page. When we have data across a range of clients, we’ll let you know. If you have data on this already, please do share it.

This is one of many similarities between Google AdWords and Facebook self-serve that you can take advantage of in doing local lead gen!

written by Dennis Yu
I am co-founder at BlitzLocal.. Are you a local service business or a franchise that has multiple locations that you'd like to show up in Google and Yahoo? We offer performance-based pricing-- see exactly what we do to drive you clicks, measure the impact on phone calls, leads, and in-store visits. Packages start at $10 a month, but don't let the low price fool you in thinking that you're getting low quality results.