25 Jun 2009

Facebook ads for local businesses– get FREE calls!

4 Comments facebook marketing and advertising, local advertising

facebook advertising tips

We’ve spent the last 4 months porting our Google campaigns over to Facebook.  Just like with AdWords, where you pay for clicks, but not impressions– one trick is to place your phone number in the ad.  Some proportion of folks will call the number right from the ad, which gives you a free lead.

What percentage of calls are free, we don’t know.  So we’ve begun testing by having a different phone number in the ad versus on the landing page.  When we have data across a range of clients, we’ll let you know.  If you have data on this already, please do share it.

This is one of many similarities between Google AdWords and Facebook self-serve that you can take advantage of in doing local lead gen!

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written by
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
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4 Responses to “Facebook ads for local businesses– get FREE calls!”

  1. Reply AcaiX3 says:

    Great ideal if you have a receptionist that can answer the calls.

  2. Reply Jonathan Volk says:

    Sick idea for sure. 🙂

  3. Reply Jason says:

    Hello Dennis,

    Great idea!

  4. Reply Travis says:

    This is a great idea, Dennis.

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