09 Oct 2010

Google Analytics can predict the future

1 Comment internet marketing training, search engine optimization

My best friend is a stay at home dad. Last Halloween, he blogged about funny pumpkin carvings and quickly started ranking on that term.  His traffic went from a few dozen visits a day in late October to a couple thousand daily uniques right at Halloween.  It’s now one year later, the content is unchanged, and we see traffic building up. Here’s the traffic trend through October 8th, just 3 weeks away from Halloween.

As you can see, it’s gone from a couple visits a day to about 80 visits a day.  I’d estimate that by the time Halloween hits, we’ll be up to 2,000 visits a day on this term, which would be slightly more than last year.  He’s already ranking #2 on this term, as well as a number of other Halloween keywords.

WHAT YOU CAN LEARN FROM THIS

Consider what posts you’ve written that have season value.  Got something on your favorite Christmas stories?  You get another shot this year around to get a multiple of what you did last time.  This time, you’re already ranking and have had a chance to evaluate what keywords drove you traffic. Thus, you know now how to send linkjuice to this post and what terms are valuable.  It’s like watching re-runs of a game show you’ve already seen– you already know the answers. So if you can’t win, something is wrong.

TAKE ACTION

Maybe you have a winning egg nog recipe.  Now create one on hot spiced cinnamon cider or related topics and link these articles together.  Get your friends to link to you on these new articles.  You already know Google likes you for a certain set of terms, so as long as you stay close to those, you’ll be able to expand out and get more traffic on similar terms.

If you have some high resolution pictures, that will help you in image search. Integrate Facebook Connect as Keith has done, and you get another multiplier of traffic, since Google is indexing Facebook pages.  Getting more comments to your post will also help you get more traffic– there’s more content to index, plus Google sees that your site is heavily visited and commented.

Love to hear your experiences here.

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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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One Response to “Google Analytics can predict the future”

  1. Reply Monica says:

    Wow, that’s an amazing rate of increase – who knew so many people were really searching for funny pumpkin carvings? Excellent note about the image search too, that’s a helpful tip that a lot of bloggers skip.

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