25 Nov 2009

Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

9 Comments search engine marketing
We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 sitelinks below the ad.


We’ve always known that you can get up to 8 sitelinks if you’re the #1 search result and have sufficient authority.  But to see these in paid search?  Note that the 4 links under the paid ad don’t seem to correlate with the organic links.  Does anyone have experience with this?
Do the urls have to be the same– such that if adt.com is the #1 organic result, then their paid ad gets extra links if it’s also #1?  If so, that would create a significant incentive to bid to the first position, which would already increase the frenzy for folks who just want to be in the first spot, regardless of ROI.
Have you seen this in other ads?  Please let me know and I’ll be happy to post your experience here.
Overall, seems like Google is allocating more and more space to paid search results and less on organic.  For those folks who have relied only on SEO– whether enterprise clients or local businesses that have counted on traffic from their local 10 pack listings– watch out!
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written by
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
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9 Responses to “Have You Seen Sitelinks in Google AdWords Premium Ad Positions?”

  1. Reply matt says:

    Yes, it’s a beta function only available to a limited # of advertisers & think it runs on a CPA basis.

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    Social comments and analytics for this post…

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  5. Reply David Rothwell says:

    As Matt states it’s a limited beta trial. We are an agency in the Uk who have been given access to this for a small number of clients (along with the AdWords Plusbox). We are currently trialling both but yet to see ads show with sitelinks running, although we have the PlusBox working great.

    You can have up to 10 sitelinks in your account. They point to specific urls you already have.

    Up to a maximum of four will display, but Google only serves them up for a highly relevant, strong Quality Score and CTR keyword. They stress the “brand” related nature of this at the moment.

    There’s more on PlusBox on my site.

  6. Reply David Rothwell says:

    PS it’s not a CPA basis…

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