13 Jun 2013

Hilarious Graph search combinations

1 Comment local advertising

Facebook can predict a lot of spooky things, like if you’re gay and like ice cream, but it’s now so much more with Graph search.

Jon Loomer recently wrote about how you can use Graph search┬áin all kinds of useful combinations to discover what your fans like. This allows you to drill down into similar interests and find out what fans of a certain topic like, making it easy for you to discover new lateral interests for your campaigns. You can also just use it to find weird groups of people – here’s a few examples from just playing around:

Female republicans who like Satan

2013-09-20 22_30_21-Female Republicans who like Satan

 

Males who like SpongeBob Squarepants employed by Yahoo who like other males:

2013-09-20 22_33_06-Men who like SpongeBob SquarePants and work at Yahoo and are interested in men

 

The real fun comes with testing conflicting interests – Who wants a burger after the animal rights protest?

2013-09-20 22_57_37-People who like PETA (People for the Ethical Treatment of Animals) and McDonald'

 

Or coming home from church and putting on some SLAYER:

2013-09-20 23_03_05-People who like Jesus Christ and Death metal

 

Then there’s the most conflicted Baseball fans ever:

2013-09-20 23_05_35-People who like New York Mets and New York Yankees

How do you use graph search?

 

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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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One Response to “Hilarious Graph search combinations”

  1. Reply 7 Ways Speakers Misbehave at a Conference says:

    […] the first minute in such a way that the audience knows we made it just for them. For example, we’ll do Facebook graph search examples with the names of friends who are speaking or other companies there. Maybe we’ll create a […]

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