30 Jun 2009

Hooked on Phonics– errr… I mean profits

8 Comments promoting yourself

L11048286Do a search for “hooked on phonics” and you’ll see 869,000 results on Google.  If you’re an affiliate pushing this program, you know how much it costs per click on paid search, plus what the payouts are if you promote via Commission Junction or Amazon.com (if you’re not in certain states)– generally 15% or around $20 a sale.  As an affiliate, you’re not allowed to bid on the term “hooked on phonics”, “hooked on fonics”, “hooked on phonix” or related terms– they’re branded terms reserved for the advertiser. So the most popular search is off limits to you if you are just a PPC affiliate.

Incidentally, I think it’s hilarious that so many people who want to learn how to read are misspelling the brand like crazy.  It’s like those people who bought time management books, but never had the time to get around to reading them.

Now consider my friend Keith Wilcox who bought Hooked on Phonics for his kids.  He’s been blogging for 3 weeks now– never blogged before– and his site is now Google PR2 and is starting to rank for commercial terms. The site gets only a few hundred hits a day– but not bad for a site only a month old and with less than 50 posts.

The key point here is that he’s blogging about what he likes and knows a lot about– how to home school kids.  You can see his video, where his 5 year old is reading at the 2nd grade level and is a month away from starting 3rd grade.  The post has 923 words and doesn’t use any formulas for keyword density, page title stuffing, hidden divs, cloaking, or any SEO tricks to get traffic.  Rather, he’s just writing passionately about homeschooling his two children.  I’ll bet you could come up with some ways that he could get more traffic and make more money here.  I’ll list a couple:

  • keithreadingTitle his youtube video: “hooked on phonics: teaching my kids instead of “reading 06292009″.  Also add a description that says something like “Actual lesson with Hooked on Phonics. My 5 year old is reading at the second grade level. I am proud to home school my two boys.”  YouTube is the 4th largest search engine on the planet, based on a recent Google seminar we attended, but there are only 320 videos competing on “hooked on phonics”.
  • Link to the Hooked on Phonics site with your affiliate code: No tracking code, no commission earned.  Name a product you like– odds are there’s an affiliate program for it.
  • Mix up the keywords: Jam in too many reading related terms and it won’t sound natural. googlesuggest_phonics Use Google Suggest and Wonder Wheel to see what the popular terms are.

All this to show that a person who is not an affiliate by any stretch can get traffic from just writing good content and getting a couple good links here and there.

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Update: He now has a top Daddy Bloggers list, with 115 sites carefully chosen and reviewed.  Already, he is building links from sites that are topically relevant and already trusted by Google.

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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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8 Responses to “Hooked on Phonics– errr… I mean profits”

  1. Reply Keith says:

    Excellent! Going to change the title now. What would I do without you? :-)

  2. Reply Jonathan Volk says:

    Nice! Great Advice on SEO!

  3. Reply Danger Brown says:

    I like to bid on misssspellings. (sp?) lol. But bidding on keywords for this would be misspelling purgatory. You gotta figure it would have about 10X the misspellings typed in of anything else. I’d never stop with variations.

    You look like a great dad Keith!
    Have a good one.
    Danger

  4. Reply admin says:

    Keith’s site is starting to draw in traffic for “hooked on math” related terms. So hard to get past all those commercial sites, like amazon.com nextag.com, and hop.com– but we’ll get there as we get more content and more links.

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