Dennis Yu

How borrowing a projector turned into a dream calling

6 years ago, JD Lasica, a high-power journalist who runs socialmedia.biz, reached out for an interview.
I was so busy running Facebook ads that I was pondering whether to do the interview or get an hour of much-needed sleep.

I’m so grateful I chose to forgo that hour of sleep.
And when you look back on your life journeys, you’ll find the small choices that made all the difference.

That interview to share expertise on how Facebook ads led to his invite to speak at the Social Media Club in Oakland.
We didn’t have a projector, so JD asked his buddy, Kenny Lauer, if we could borrow his projector.

In meeting Kenny, I had much respect for the guy who ran events such as DreamForce and Oracle OpenWorld.
And unforeseen to both of us, a few years after that, he ran digital and marketing for the Golden State Warriors.

And then he pulled me in to help him with social ads and analytics, even gave me the wonderful compliment “Dennis has not only been amazing with us at the Warriors but someone I consider a great friend” – wow!
All based on that seemingly random encounter 6 years ago to ask someone if we could borrow a projector.

Kenny was then able to hire Daniel Brusilovsky, founder of Teens in Tech, and co-founder at Ribbon and Imoji.
That led to me being able to work more closely with Daniel, which brought me into his network.

And that’s how I met Christine Stoffel, founder of the SEAT consortium, the highest power network of sports executives and tech.

Then being able to share our experience with the Warriors— how we used social to drive provable ticket revenue.

A close friend of mine, Spencer Taggart, who I also met because of these experiences, has spoken of similar encounters. Spencer once told me…

“I randomly met a famous chef at a trade show and we quickly became dear friends. (Chef Art Smith) Because of this one relationship, we each have new friends, and business partners that have dramatically changed the course of our lives; more than once. I have no clue where my life would be if I hadn’t been willing to step out of my comfort zone and befriended this mountain of a man. Chef’s life has changed in phenomenal ways as well. Follow your gut, eliminate fear, and believe in the power of relationships.”

The chain of events, butterfly style, goes on.

Every decision you make creates your domino destiny, amplifying your future in ways unforeseen to you now.

So the moment you think you’re amazing, consider the folks who have made your journey possible.
I sit with awe and gratitude for the mentoring and friendship I’ve been so lucky to receive.

Yet had I not gone all in on Facebook ads— to literally spend thousands of hours making campaigns,  JD Lasica wouldn’t have reached out.
So it starts with you openly sharing something you’ve learned, investing time to get good at it, and building your personal brand.

Share what chain of events created something amazing for you.


Want to read more by Dennis Yu? For more content follow him here:

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Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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