10 Oct 2011

How Sundeep Kapur Rocks Web 2.0

2 Comments facebook analytics

Here are the top tips from Web 2.0 NYC:

  • Be real.
  • More interactions are key- responding to comments generates more of the same.
  • Size and engagement are key metrics, although engagement is more important than raw size.
  • Don’t buy fans– it’s poison.
  • Social affects search because of a Google overweighting on social results, especially real-time.
  • Don’t autopost to Facebook from twitter– Facebook is shutting it down.
  • Customize your message to each platform.
  • Use the data– you now have fan-level data to inform your marketing and be more personalized.
  • Be real-time– don’t sit for a week.
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I am co-founder at BlitzMetrics.. Are you a local service business or a franchise that has multiple locations that you'd like to show up in Google and Yahoo? We offer performance-based pricing-- see exactly what we do to drive you clicks, measure the impact on phone calls, leads, and in-store visits. Packages start at $10 a month, but don't let the low price fool you in thinking that you're getting low quality results. Google+

2 Responses to “How Sundeep Kapur Rocks Web 2.0”

  1. Reply Steven McConnon says:
    October 10, 2011 at 8:23 am

    Hey, that’s really cool information. I think being real in social media marketing is a lot better than just spamming people! Spamming just makes people block posts!

  2. Reply Dalia says:
    October 15, 2011 at 9:54 pm

    Thanks a lot for summarizing! We are fighting this one though: “Size and engagement are key metrics, although engagement is more important than raw size.” Engagement is NOT a goal in itself, you have to relate it to business metrics / goals of a fan page.

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