10 Oct 2011

How Sundeep Kapur Rocks Web 2.0

2 Comments facebook analytics

Here are the top tips from Web 2.0 NYC:

  • Be real.
  • More interactions are key- responding to comments generates more of the same.
  • Size and engagement are key metrics, although engagement is more important than raw size.
  • Don’t buy fans– it’s poison.
  • Social affects search because of a Google overweighting on social results, especially real-time.
  • Don’t autopost to Facebook from twitter– Facebook is shutting it down.
  • Customize your message to each platform.
  • Use the data– you now have fan-level data to inform your marketing and be more personalized.
  • Be real-time– don’t sit for a week.
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Facebook data and ads geek relentless in measuring real ROI. Chief Technical Officer of BlitzMetrics. Google+
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2 Responses to “How Sundeep Kapur Rocks Web 2.0”

  1. Reply Steven McConnon says:

    Hey, that’s really cool information. I think being real in social media marketing is a lot better than just spamming people! Spamming just makes people block posts!

  2. Reply Dalia says:

    Thanks a lot for summarizing! We are fighting this one though: “Size and engagement are key metrics, although engagement is more important than raw size.” Engagement is NOT a goal in itself, you have to relate it to business metrics / goals of a fan page.

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