10 Oct 2011

How Sundeep Kapur Rocks Web 2.0

2 Comments facebook analytics

Here are the top tips from Web 2.0 NYC:

  • Be real.
  • More interactions are key- responding to comments generates more of the same.
  • Size and engagement are key metrics, although engagement is more important than raw size.
  • Don’t buy fans– it’s poison.
  • Social affects search because of a Google overweighting on social results, especially real-time.
  • Don’t autopost to Facebook from twitter– Facebook is shutting it down.
  • Customize your message to each platform.
  • Use the data– you now have fan-level data to inform your marketing and be more personalized.
  • Be real-time– don’t sit for a week.
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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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2 Responses to “How Sundeep Kapur Rocks Web 2.0”

  1. Reply Steven McConnon says:

    Hey, that’s really cool information. I think being real in social media marketing is a lot better than just spamming people! Spamming just makes people block posts!

  2. Reply Dalia says:

    Thanks a lot for summarizing! We are fighting this one though: “Size and engagement are key metrics, although engagement is more important than raw size.” Engagement is NOT a goal in itself, you have to relate it to business metrics / goals of a fan page.

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