Dennis Yu

How to ensure your resume goes immediately in the trash

We get several unsolicited resumes a day. Most go straight into the round file (the trash). I got one today that was so bad that I just had to blog about it, as it has all the classic no-hire reasons:

  • serves as the interface between executive management and engineering
  • resume has every technology and language listed you can think of, thus, no skills
  • background in data warehousing and web, a vast wasteland of failed implementations
  • tons marketing speak, “solutions”, “executives”, “synergies”, etc…
  • demonstrates zero understanding of our business, typical of the mass “pray and spray approach”

Here’s his cover letter, which I have left verbatim…

“I am capable of playing a great variety of roles; however my areas of greatest strength lie in guiding technical teams to deliver solutions that truly meet users’ expectations. My experience addresses all aspects of these efforts ranging from working with executive management on strategy and approach to helping developers resolve challenging technical issues and everything in-between.”


Do you remember that scene from “Office Space” where the Bobs ask Tom Smykowski, “So, what would you say you do here?” And the most that the useless Initech employee can come up with is that he brings the requirements to the engineers. When you look at this guy’s resume, it lists this…

Technical proficient with:
PHP, Microsoft IIS & ASP, XML, WebSphere, Java, JSP, JavaScript,
Apache, HTML/DHTML, AJAX, MySQL, Oracle, Teradata, SQL*Server, Oracle
Business Intelligence Suite, Cognos, Business Objects, Brio, Informatica,UNIX and Windows.

…along with every technology and language in the book. That’s called “buzzword bingo”. Yet, he’s not a programmer, based on this:

Senior technical leader, Manager/Consultant/Architect.
Extensive experience leading global teams composed of both technical and functional members of up to forty people working on multiple, concurrent efforts.
16 years of professional experience.

The economy is in the toilet, and so is the quality of candidates that come streaming in. But every once in a while, you find a star, and those folks are especially hard to find among the folks that are likely let go for good reason. The outlook for internet marketing is as hot as ever, and it’s still as hard to find folks, no matter what the economy. What’s your experience in finding good people?

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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