20 Jun 2009

Microsoft BING Local Listing Center

4 Comments local advertising

bing-logoSo much talk about Bing, but not much on their Local Listing Center.  It’s much like Google Local Business Center, but a few key differences:

  • Way less volume: Like organic results, we get about 1 click from Bing local results for every 20 Google local results.
  • Not as sophisticated: You have to wait for the postcard to get the PIN– they don’t offer the option to call your phone.  You can’t bulk submit listings, which is a bummer if you have many locations– hire an intern.  You have 45 days to put that PIN in before they cancel the listing. The help section has only 5 articles.
  • You can say less about yourself: You can post up to 10 pictures, but there’s no space for videos, services offered, and other fields.
  • But you can game it easier: You can list your business name with your keywords.  So instead of Colorado Skincare, you could say “Denver Liposuction Center“.  If you try this on Google, they will flag and disapprove you.
  • It’s still Live Search: Even some of the urls still say Live (they haven’t switched them all over.  The Bing branding is just that– not a significant change to functionality, at least from the local side of things.

What’s been your experience with Bing Local Listing Center?

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written by
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
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4 Responses to “Microsoft BING Local Listing Center”

  1. Reply Victor Roland says:

    And like Yahoo Local there is no option to add a canadian Business!

  2. Reply youtube.com says:

    Thanks for sharing your thoughts about local business
    ranking. Regards

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  4. Reply Google’s search share went from 79% to 75%– why that doesn’t matter says:

    […] much quibbling among the SEOs of how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked […]

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