14 Sep 2011

OMS Houston: Facebook Secrets

5 Comments facebook marketing and advertising

You should have attended to learn the secrets. Let me summarize a few:

  • Like your competitors so that your likes are on their page– not removable by them.
  • Like your own posts, since it boosts EdgeRank.
  • Always respond to comments and posts on your wall to demonstrate reciprocity to your users and to Facebook for EdgeRank.
  • Facebook Insights on the web sucks, but the API rules, as you have more data.
  • Facebook wants you to have SSL certificates on your landing tabs, else you throw security errors.
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written by
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
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5 Responses to “OMS Houston: Facebook Secrets”

  1. Reply Gab Goldenberg says:

    Seriously, SSL certificates on landing tabs? Unless you’re processing transactions within Facebook, that seems pretty absurd. They should fix whatever causes that on their own end!

    Does BlitzMetrics’s fanpage reporting tool give you that greater amount of data from the API?

  2. Reply Dennis Yu says:

    Yeah, you do need SSL. And yes, our fan page reporting tool does give you access to a lot of API data– more than anyone else we know.

  3. Reply Emery says:

    What’s the point of liking your competitors?

  4. Reply Brady Lewis says:

    Very cool tips. I actually haven’t heard of a few of them so this was a great post for me. I sometimes forget about EdgeRank.

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