06 Feb 2011

Premium Facebook ads are now in Marketplace inventory

2 Comments facebook marketing and advertising

Curious to see what advertisers think about this and whether Facebook will be able to justify the premium CPA on these ads units, even with the video functionality and only one ad per page. Or perhaps some of the marketplace ads are allowed to have premium features. Seems like both areas will have to merge, especially as brands start to evaluate performance vs just pure impressions.

written by Dennis Yu
I am co-founder at BlitzMetrics.. Are you a local service business or a franchise that has multiple locations that you'd like to show up in Google and Yahoo? We offer performance-based pricing-- see exactly what we do to drive you clicks, measure the impact on phone calls, leads, and in-store visits. Packages start at $10 a month, but don't let the low price fool you in thinking that you're getting low quality results. Google+

2 Responses to “Premium Facebook ads are now in Marketplace inventory”

Reply Kevin V says:
February 22, 2011 at 4:25 am

I’d prefer the old way of doing ads any day.
Reply Angela says:
March 6, 2011 at 10:52 pm

As a user of facebook, I don’t mind the way they’ve put in ads… as long as they keep it at an unobtrusive one per page. Of course, I wouldn’t be surprised if that increases over time.