14 Jun 2009

Raining money from the sky

2 Comments internet marketing training, local advertising

denver-hail-june-2009Golf-ball sized hail is coming down right now in Boulder– our yard looks like a driving range littered with hail chunks. As an internet marketer, instead of hearing hail pelting our windows, I hear clicks from people typing in “Denver hail damage”, as they need new roofs and car repairs.

Shall we say there is a silver lining to this cloud? BlitzMetrics finds ways to profit from bad things happening– whether it be funeral advice,  Denver veterinary care, or even cosmetic surgery.  In fact, most of our client base is medical and legal clients– companies that customers see when there is a problem. Find out where there is pain and you’ll make profit.

Last month, our roofing client had the best month ever— and if the weather keeps up– this month will be the same. We even set up a roofing contractor site– and got 3 new roofing clients in the last two weeks.  It already ranks on “roofing contractor marketing”, which only gets one hit a day. We get 3 visits a day from “roofing marketing” and a whole lot more from Facebook self-serve advertising, which is only 20 cents a click for geo and age targeted traffic (and it’s the best kept secret for small business advertising).

So while other people are freaking out when bad stuff happens, what are you doing to take advantage of the opportunity?

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written by
Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
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