
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Dennis Yu: facebook advertising, local online marketing &#187; airline frequent flyer programs</title>
	<atom:link href="http://www.dennis-yu.com/tag/airline-frequent-flyer-programs/feed" rel="self" type="application/rss+xml" />
	<link>http://www.dennis-yu.com</link>
	<description>Facebook analytics for your brand</description>
	<lastBuildDate>Mon, 30 Jan 2012 18:10:21 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Why loyalty programs are failing and how to fix yours</title>
		<link>http://www.dennis-yu.com/why-loyalty-programs-are-failing-and-how-to-fix-yours</link>
		<comments>http://www.dennis-yu.com/why-loyalty-programs-are-failing-and-how-to-fix-yours#comments</comments>
		<pubDate>Mon, 25 Jan 2010 10:34:34 +0000</pubDate>
		<dc:creator>Dennis Yu</dc:creator>
				<category><![CDATA[facebook marketing and advertising]]></category>
		<category><![CDATA[finance and economics]]></category>
		<category><![CDATA[game dynamics and points]]></category>
		<category><![CDATA[airline frequent flyer programs]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[loyalty program design]]></category>

		<guid isPermaLink="false">http://www.dennis-yu.com/?p=1813</guid>
		<description><![CDATA[An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based system.  But marketing departments are not able to personalize because they are unable to collect the data needed [...]]]></description>
		<wfw:commentRss>http://www.dennis-yu.com/why-loyalty-programs-are-failing-and-how-to-fix-yours/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
	</channel>
</rss>

