Do you want to know a dirty little secret about social media agencies? They mindlessly create and distribute content– X posts per week on Instagram, Facebook, Google Business Profile, and now TikTok. You’re just “one surgery away” from death. Are you interested in the “secret” that the voodoo doctors are peddling? Could you imagine a […]
Digital Plumbing for Better ROI Read More »
I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150 sales per year and you’re
IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable for which you have reviewed
I stand corrected: BOOST works if… Read More »
Ha! I made you look, didn’t I? The key to a great piece of content is the subject line. Doesn’t matter if it’s email, a Facebook post, an AdWords copy, a blog post, or a postcard delivered by the Post Office. If you don’t catch their attention right off the bat, they’ll never open your
I know your dirty little secret Read More »