Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things […]
The Hidden, but Most Obvious Reason Your Campaigns Are Failing Read More »
Meet my buddy, Jeff Lambert, a savvy business owner who recently experienced a significant boost in his online sponsorship course sales – all thanks to the power of the Dollar-a-Day strategy and Facebook ads. Jeff’s course, priced at $100, was doing well, but he wanted to take it to the next level. That’s when he
28X ROI with Facebook Ads Dollar-a-Day Strategy Read More »
They claim they’re only trying to protect small businesses from the money-hungry Apple. Yet who would you trust with your data– Facebook or Apple? And which company offers real people to talk to when you need help– Facebook or Apple? Hundreds of my friends have gotten their Facebook ad accounts completely shut down in the
Facebook crying about Apple’s iOS14 update rings hollow Read More »
How much should you spend on Facebook ads? Then how should you allocate the budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize their revenues and they
The Mechanics of Facebook Ad Budgeting Read More »
You know that anything based upon mere MOTIVATION will fail. You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try. What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS. SYSTEMS of people— your team,
This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years… Read More »
This is our 21 year old CEO, keynoting in front of a couple of thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I didn’t originally intend to
What happened when I boosted a Facebook post for $976.06 Read More »
Facebook knows where you are, what songs you’re listening to, what you like, and what you have bought. Is this a pure coincidence, friends?
How Smart Do You Think Facebook Is? Read More »
The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you. The net effect is a
New RHS ads on Facebook increase CTR 300% Read More »
Google PPC pros have long-awaited this. First off, relax! You don’t need to do anything with your existing campaigns. Each of your ads lives in their own ad set (or ad group, as most people call them). Budgeting and end dates are at the ad group level. So now you don’t need to create one
Facebook’s ad groups/sets– how to best use them Read More »
The Infusionsoft and Content Factory folks are doing a Google Hangout tomorrow. So naturally, we promoted it to fans of Content Factory and Infusionsoft. Well, we tried to. I forgot that you can’t promote G+ on Facebook, in the same way that you can’t mention Facebook in your ad. Ironically, you can promote your Facebook
Whoops, I forgot that you can’t promote a Google+ URL on Facebook Read More »