Did you know that if you paste your Facebook fan page url into your status bar, it not only allows you to choose what thumbnail picture to include, but also shows how many fans the page has?  While we don’t have concrete evidence here, I’d have to think that a page with 2,000 fans will have more credibility than one with only 20 fans– and I’ll bet that fan count is a major factor in determining whether someone clicks through to read the posting.  Anyone have data to show this to be true or not?

Oh, and if you also happen to hit “like” on your own posts, I believe that increases your Post Quality Score, too– even though some people think it may be in poor taste to like your own stuff.  The score of 20.1 is above the average we see of most pages, which is about 10.  What is yours?

Interestingly, Keith has a 71% female audience, though he is a daddy blogger.  See Insights below:

This morning, Shoemoney put up a guest post by me covering Facebook Quality Score. Because we manage a few dozen fan pages, as large as a quarter million fans, I wanted to lend insight into what the metric is and what it may mean to advertisers and affiliates in the future.  Let me clarify a few points:

• As far as we know, Facebook isn’t using the Quality Score to ding or help you in any way– but they may later.
• They’ve stated the score is based on percentage of fans who have interacted in the last 7 days. I’m guessing that the Post Quality score is like a batting average: the number of fans who have interacted in the last 7 days versus the total.  Therefore, the theoretical max should be 1,000.  Using this calculation across most of our pages gets us close, but not exactly to the number Facebook lists.
• Keith Wilcox’s score is now 250, which is the highest I’ve seen yet– it will be easier to get a high quality score on a smaller fan base. Getting 25% of 30 fans to participate over 7 days is easier than 25% of 3,000 fans.  Someone should experiment here.  Because of his Facebook page– his top source of traffic– he is now ranking on Google for “getting fit setting goals“.

If you have any questions about Facebook promotion, whether their self-serve PPC platform, creation of pages/groups, building/monetizing applications, just put your question in the comments and I may write a post about it.

I’d think a better measure of quality would include percentage of active fans multiplied by a spamminess index (governed by how many people unsubscribe and how many folks don’t contribute real comments). What has been your experience with Facebook’s Quality Score? Have you been able to beat Keith Wilcox’s 205.9? What’s the maximum score possible?