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	<title>Dennis Yu: facebook advertising, local online marketing &#187; google adwords</title>
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	<link>http://www.dennis-yu.com</link>
	<description>Facebook analytics for your brand</description>
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		<title>The 3 types of Facebook traffic&#8211; what is best?</title>
		<link>http://www.dennis-yu.com/the-3-types-of-facebook-traffic-what-is-best</link>
		<comments>http://www.dennis-yu.com/the-3-types-of-facebook-traffic-what-is-best#comments</comments>
		<pubDate>Fri, 24 Jul 2009 22:46:58 +0000</pubDate>
		<dc:creator>Dennis Yu</dc:creator>
				<category><![CDATA[facebook marketing and advertising]]></category>
		<category><![CDATA[internet marketing training]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[search engine marketing conferences]]></category>
		<category><![CDATA[campaign optimization]]></category>
		<category><![CDATA[estate management]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook application promotion]]></category>
		<category><![CDATA[facebook quality score]]></category>
		<category><![CDATA[facebook vs google advertising]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.dennis-yu.com/?p=861</guid>
		<description><![CDATA[My apologies in advance for the math here&#8211; I&#8217;ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site.  Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps.  Most plentiful but has [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Funeral marketing is no grave matter</title>
		<link>http://www.dennis-yu.com/funeral-marketing-is-no-grave-matter</link>
		<comments>http://www.dennis-yu.com/funeral-marketing-is-no-grave-matter#comments</comments>
		<pubDate>Wed, 27 May 2009 08:55:43 +0000</pubDate>
		<dc:creator>Dennis Yu</dc:creator>
				<category><![CDATA[internet marketing training]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[discount caskets]]></category>
		<category><![CDATA[estate planning attorneys]]></category>
		<category><![CDATA[funeral marketing]]></category>
		<category><![CDATA[funeral planning tips]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[ppc conversion rates]]></category>

		<guid isPermaLink="false">http://www.dennis-yu.com/?p=516</guid>
		<description><![CDATA[We&#8217;ve been selling discount caskets and headstones online. What&#8217;s interesting is that we do the PPC for a wrestling company, for which we bid on the term &#8220;undertaker&#8221;.  Now which undertaker is the one that you&#8217;re searching for&#8211; the one that will bury your loved one or the one that will give you a body [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Google Online Marketing Challenge 2009</title>
		<link>http://www.dennis-yu.com/google-online-marketing-challenge-2009</link>
		<comments>http://www.dennis-yu.com/google-online-marketing-challenge-2009#comments</comments>
		<pubDate>Sat, 28 Mar 2009 05:31:49 +0000</pubDate>
		<dc:creator>Dennis Yu</dc:creator>
				<category><![CDATA[local advertising]]></category>
		<category><![CDATA[daehee park]]></category>
		<category><![CDATA[gomcha]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google online marketing challenge]]></category>
		<category><![CDATA[how to build new ppc campaigns]]></category>
		<category><![CDATA[jim jansen]]></category>

		<guid isPermaLink="false">http://www.dennis-yu.com/?p=312</guid>
		<description><![CDATA[This week I had the pleasure of being a guest speaker at Penn State&#8217;s GOMCHA class, taught by Jim Jansen and Daehee Park (who won last year&#8217;s contest)&#8211; thank you for the honor, guys!  Daehee and Jim are coaching ten teams of five students, each team with a client that has $200 to spend on [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google provides self-serve display advertising</title>
		<link>http://www.dennis-yu.com/google-provides-self-serve-display-advertising</link>
		<comments>http://www.dennis-yu.com/google-provides-self-serve-display-advertising#comments</comments>
		<pubDate>Thu, 16 Oct 2008 09:01:06 +0000</pubDate>
		<dc:creator>Dennis Yu</dc:creator>
				<category><![CDATA[local advertising]]></category>
		<category><![CDATA[dennis yu]]></category>
		<category><![CDATA[glbc]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[local business listings]]></category>
		<category><![CDATA[small business banner ads]]></category>

		<guid isPermaLink="false">http://www.dennis-yu.com/?p=35</guid>
		<description><![CDATA[Google placed in beta yesterday a new service to create free display ads.  This is a cleaner implementation, in my opinion to what Yahoo and AdReady have with MyAds.  Slowly, Google is moving from text-based to true self-serve advertising.  This is going to put a lot of low-value designers out of business.  This service allows [...]]]></description>
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		<slash:comments>1</slash:comments>
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