You know that anything based upon mere MOTIVATION will fail. You might start out strong, but motivation can’t last forever, no matter how much Gary and Tony you consume– or how hard you try. What’s different this time is that you’ve learned from the past– and now you’re about SYSTEMS. SYSTEMS of people— your team, […]
This is why you’ll SUCCEED in 2020 in areas you’ve failed before in past years… Read More »
Last week, Twitter announced they’re cutting off API access to providers like Datasift, forcing everyone to go through GNIP, the data reseller service they purchased. Full disclosure, we were a customer of GNIP (not Datasift) and were forced to pay between $5,000 to $20,000 per month for access to Twitter data. And Datasift via Mark
Twitter shoots itself in the foot by cutting off Datasift access Read More »
So much quibbling among the SEOs about how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo! And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. That’s me with Jerry and David, who co-founded
Google’s search share went from 79% to 75%– why that doesn’t matter Read More »
Special thanks to BusinessInsider.com. It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion– pulling
Google absolutely crushes other social networks and here’s why Read More »
The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with our paid search. And thus,
Perfect Audience Acquired by Marin Software and What It Really Means Read More »
Sorry- “Similar audiences”, is an analogy to Facebook’s custom/lookalike audiences. via verticalnerve.com It takes your existing remarketing list and builds its own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on the GDN,
Google has lookalike audiences, too! Read More »
The Infusionsoft and Content Factory folks are doing a Google Hangout tomorrow. So naturally, we promoted it to fans of Content Factory and Infusionsoft. Well, we tried to. I forgot that you can’t promote G+ on Facebook, in the same way that you can’t mention Facebook in your ad. Ironically, you can promote your Facebook
Whoops, I forgot that you can’t promote a Google+ URL on Facebook Read More »
Remember the “Great Taste, Less Filling” ads from Miller Lite? Today, people argue about whether Facebook or Google is better. But the reality is that they work together, like peanut butter and jelly, Laurel and Hardy, an engine and transmission for your car, and so forth. Use Facebook primarily to drive awareness and engagement. Potential
How Facebook and Google work together Read More »
I got a notification from Google: I just got mine today at: https://plus.google.com/+DennisYu The catch is that you have to phone verify: You get yours?
Google+ finally allows custom urls Read More »
Some similarities for sure in any set of companies that skyrockets to a massive user base and corresponding corporate baggage. However, I was part of the Yahoo! Data Team and can tell you that Facebook is FAR more aggressive with data than we ever were. The General Counsel of Yahoo! refused to let us tie
Business Insider says that Facebook is the new Yahoo! …I disagree. Read More »