Dennis Yu

local lead gen

Google now offers Pay Per Call indirectly

If local advertising companies aren’t already quaking in their boots with Google’s recent Content Factory of new enhancements in local– Place Pages, Favorite Places, Caffeine, ad extensions, site links, Fixed Fee Listings (yes, the beta was over due to poor performance), and so forth. We’ve known for a few months that you can do Pay […]

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Yodle CEO, Court Cunningham, talks to Borrell Associates about Local

It’s all about finding quality people—that’s what Court Cunningham says is the biggest challenge for Yodle, the local lead gen of which he’s CEO.  You need skilled people to both bring in new clients and set up campaigns—for them, they have 140 people in a call center dialing through the phone books and directories.  Selling

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