Dennis Yu: local online marketing, facebook advertising, internet guru » loyalty program design http://www.dennis-yu.com internet marketing local businesses and big brands Wed, 02 Jun 2010 20:56:30 +0000 en hourly 1 http://wordpress.org/?v=3.0 Why loyalty programs are failing and how to fix yours http://www.dennis-yu.com/why-loyalty-programs-are-failing-and-how-to-fix-yours http://www.dennis-yu.com/why-loyalty-programs-are-failing-and-how-to-fix-yours#comments Mon, 25 Jan 2010 10:34:34 +0000 Dennis Yu http://www.dennis-yu.com/?p=1813 An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based system.  But…

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