If you have a podcast or are thinking about it, you need to study these steps.
How to Hire a Podcast Manager
If you have a podcast or are thinking about it, you need to study these steps. Read More »
management
These will be YOUR people.
Candidates who apply for positions with us are either pleasantly surprised or mad that we ask them to study training materials and make a one-minute video. The ones who are mad vent that they don’t work for free, don’t appreciate having to jump through hoops and don’t want to go through any qualifying process. After
These will be YOUR people. Read More »
One of the hardest things to do as a manager is to not give your team member what they want.
You care for your team, so you want to give them a promotion and you want to give them high praise for their work. But if they turn in terrible work, you cannot reward them– even if they insist it’s amazing. Encourage them, coach them, give them training– show them how to do the task
I had to let a contractor go recently and it was painful.
They hadn’t done work for months, but we kept him around because we thought he would turn this around with coaching. And we really liked the guy. But things didn’t change– he still didn’t perform. Clients and team members weren’t happy with this person. I made the repeated mistake each time of trying to give
I had to let a contractor go recently and it was painful. Read More »
You’re NOT a CEO, business owner, or entrepreneur until you’ve learned how to manage people.
Even if they aren’t employees, you still need to learn how to manage freelancers from Fiverr, FancyHands, Craigslist, or wherever. But where can you learn how to be an effective manager? I spent the first 20 years of my career trying to answer this question. And my mentors, who have run the largest companies on
You wouldn’t believe this was me a year ago
A year ago, I had nothing– no health, no money, and a career that looked more like a homeless man’s exploits than what might pass as a functional business. I explain what that life feels like here. Ever chase money and feel like a hamster on a wheel? I was chasing the idea of success, as
You wouldn’t believe this was me a year ago Read More »
Finally, manage multiple client Facebook ad accounts!
Google had had the MCC (My Client Center) for at least a decade, where you can request access to manage the client’s ad account like an agency. And now Facebook has it with their Business Manager! Rejoice, my agency friends, since you should be getting access soon if you don’t have it already. Go to business.facebook.com to
Finally, manage multiple client Facebook ad accounts! Read More »
Why I create new accounts for all of our Facebook ad clients
You may remember a couple of years ago when we were limited to having access to 25 ad accounts per user profile. Now we have several profiles that have up to 100 ad accounts each. That’s a few hundred accounts in total. If you’re a consultant or ad agency, should you just create new campaigns
Why I create new accounts for all of our Facebook ad clients Read More »