Dennis Yu

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d

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Syncapse’s spectacular $45 million bankruptcy– the turd in the punchbowl

They raised $45 million, had 180 staff across the globe, and had a blue chip client base. Their epitaph reads “Facebook fans are worth $174.14”, but they discovered reality is not so simple, as laid bare in their financials. Syncapse going under is not indicative of Facebook’s overall direction. Just look at the stock price.

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