I’ve had the honor of working with him for the last few years to see his knowledge first-hand. You can’t go wrong by hiring him for your B2B lead gen efforts. And last time I checked, he was undercharging for his services. But don’t tell him that! We were first introduced by Mike McEuen, who is one […]
AJ Wilcox is the world #1 at LinkedIn Ads Read More »
The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with our paid search. And thus,
Perfect Audience Acquired by Marin Software and What It Really Means Read More »
I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like that, you can’t get any better.” Reminds of the breakfast cereals that are made “with” 100% real honey— meaning that they have a giant vat of
Made with 100% Real PPC (How to make EASY money as a SEO consultant) Read More »
We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 site links below the ad. We’ve always known that you can get up to 8 site links if you’re the #1 search result and have sufficient authority. But to see these in paid search? Note
Have You Seen Sitelinks in Google AdWords Premium Ad Positions? Read More »
This is a guest post by Leigh Hanney, Head of Marketing at RetailMeNot.com and Blogger at semsamurai.com I talk to a lot of people about online marketing, some are super experienced and others are really only just starting out. But so often I hear the same story from both ends of the experience spectrum… and
Creating the Perfect Storm- A guest post by Leigh Hanney Read More »
Recently seen and heard again, starting anything with the words: “Do you need” or “Do you want” are big spam flags. It’s mostly applicable to email, but also on web pages. This will affect you in organic search and possibly paid search Quality Scores. A lot of the rules that trigger spam flags in emails
Check your landing pages for this Read More »
My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site. Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps. Most plentiful but has
The 3 types of Facebook traffic– what is best? Read More »