Yes, guest posting is a fantastic technique and drives awesome results. No, don’t do it like this random person who emailed me just now. This particular one is so egregious we can use it as an example of what not to do. Before you reach out to someone, make sure to look at their content […]
Yes and No on guest posting. Read More »
They’re doing it for the money, not true love. The quality is never as good. You’re dealing with people you don’t really know or like. The best things in life are free. Are you looking for a long-term relationship or a moment of passion? Content marketing, inbound marketing, SEO, marketing automation, social media marketing, and
Why paying for content is like paying for sex Read More »
The Infusionsoft and Content Factory folks are doing a Google Hangout tomorrow. So naturally, we promoted it to fans of Content Factory and Infusionsoft. Well, we tried to. I forgot that you can’t promote G+ on Facebook, in the same way that you can’t mention Facebook in your ad. Ironically, you can promote your Facebook
Whoops, I forgot that you can’t promote a Google+ URL on Facebook Read More »
John Chow has 8 killer tips on how to supercharge your conference productivity. But how about the stuff you absolutely shouldn’t do? Promote your stuff. Ironically, the best way to generate business is to never tout your own stuff. Let your knowledge speak for itself and let others speak for you. Read your slides. The best presenters don’t
7 Ways Speakers Misbehave at a Conference Read More »
This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking. I revel in working the system to my advantage, so I tried to claim it. They told my Fancy Hands assistant it was for new customers only. How often do you see offers for
Hotwire.com: The blunder of not valuing your most important customers Read More »
You may have heard the phrase “Kill two birds with one stone”, regarding taking one action to produce two results. Twitter and Facebook have teamed up to create a highway directly to one another, allowing users to update one status and be published to both sites. Most people are aware of how you can have
The Twitter and Facebook Highway Read More »