Sad about Facebook removing interest targeting and that it could probably go away on the various other social networks? Well, guess what? You can boost posts on LinkedIn– not at a Dollar a Day, but $10 a day. But you can target by their job title, the exact company they work at, their skill, where […]
Tight Targeting to Boost LinkedIn posts Read More »
Sorry- “Similar audiences”, is an analogy to Facebook’s custom/lookalike audiences. via verticalnerve.com It takes your existing remarketing list and builds its own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on the GDN,
Google has lookalike audiences, too! Read More »
That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below… However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted. You can expect the true
$88 to reach 360 people? Read More »
Nine ad types on Facebook, that is. Used to be 29 last summer and cut down to just 15 in January. A definitive guide by Dennis Yu on how to use these 15 ad types is here on SocialFresh. But now that sponsored stories as standalone ad units are getting cut on April 9th, 2014,
And then there were nine… Read More »
Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for the enterprise. Notice that you can
I love LinkedIn ads, but they cost so much! Read More »
If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to narrow down your audience, you’re perhaps frustrated this option has disappeared: Others have verified the bug. The good news is that it’s still in the regular ads manager. So that’s your workaround for now. FOF targeting
Power Editor Bug: Friend of Fan Targeting Disappearing Read More »
If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will say, “Get off my Facebook”,
Attack of the potty mouths on Facebook– how to Immunize Yourself Read More »
This is a guest post by Leigh Hanney, Head of Marketing at RetailMeNot.com and Blogger at semsamurai.com I talk to a lot of people about online marketing, some are super experienced and others are really only just starting out. But so often I hear the same story from both ends of the experience spectrum… and
Creating the Perfect Storm- A guest post by Leigh Hanney Read More »
Not much more needs to be said about this. Gotta wonder how this ad was approved by Facebook. The guy is naked and she probably is, too. What do you think the advertiser was targeting– old guys who say “creeper” in their profile? This is worse than the “Date a Cougar” ads from a few
The WORST Facebook Ad ever! Read More »