17 Aug 2009

Ultra Light Startups: Local Edition in NYC

1 Comment affiliate marketing, local advertising, search engine marketing conferences

5529_114722184203_504429203_2136919_5911464_nThe day before Affiliate Summit East in NYC, last Thursday, I attended a ULS get-together on Local. There were almost 100 people there– perhaps half from start-ups looking to network or pitch their product.  Entry fee was $20, but $10 if you do a 60 second pitch.  I am cheap, so I did the pitch.

After the pitching, there was a round table with Court Cunningham, CEO of Yodle– then the CEOs from outside.in, growthspur, and 8coupons.  Clearly, I was there to meet Court, as he is a competitor in the local space.  Panelists agreed that:

  • the local space was a growing share of the $500 billion dollar advertising market
  • the weak economy and low cost to make a website was initiating entrepreneurship on a scale never before seen
  • the traditional media channels (radio, TV, print) are getting hammered, as ad dollars shift to local
  • the cost of producing content is decreasing– we don’t need union writers, as anyone can blog.  Consider the Iranian revolution broke via twitter, not the traditional media

I was overall impressed with the quality of the networking– at the same level as Silicon Valley, with a touch less pretentiousness. The free pizza, provided by Seamless Web, was also a nice touch.

WorldLogoAfterwards, I had the pleasure of meeting Graham Lawlor, founder of of Ultra Light Startups The concept of being ultra light is that you don’t need venture capital– just a couple folks with a great idea and a lot of resourcefulness. Looking forward to seeing how these informal groups (including TechStars and YCombinator) help young entrepreneurs achieve their dreams.

If you’re looking to start your own business, want to network with other startups, or perhaps need a bit of inspiration, I’d recommend that you attend one of these events.

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written by
Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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One Response to “Ultra Light Startups: Local Edition in NYC”

  1. Reply Joan says:

    This is a very interesting summary of this event. I would have love to have attended. As long as a person has the patience and persistence, they can build a successful online business. I am especially interested in this from the perspective of a homeschool parent who would like to help her kids achieve in this area.

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