Dennis Yu

What's a Facebook Fan cost? When is $10 a better deal than 10 cents?

Nick O’Neill of AllFacebook.com wrote today about a service that sells fans for 10 cents. On the surface, sounds great, right?  You could have 10,000 fans for only $1,000.

But wait a minute.  What share of those fans are based in the US?  Probably very little, since the unsold inventory is for Turkey, Chile, India, and countries that don’t monetize.  If you want to see the top countries for Facebook, you’ll notice that Turkey is #3.  So just what “are” you going to do with those Turkish fans of your page?

You might also consider the general quality of such fans. Are these incentivized fans, meaning that they’re fanning your page because they’re earning virtual currency in some game, and not really interested in your product or service?  Or maybe these are just random people who, for some reason, have nothing better to do than click on pages– don’t laugh, I ran surveys on Facebook that showed this to be true, as some people are bored and/or hate their jobs.  Whatever the case, are these truly fans of your page or just random people (or even robots) who clicked a button?

If you buy fans by doing CPM ads on the Facebook homepage, we’re told it works out to $5 to $10 per fan— thus, 50 to 100 times higher.  But is that necessarily more expensive?  With the Facebook homepage, you’re advertising among trusted brands– and you’re able to hyper-target in ways well beyond what is available even on self-serve.  For example, you can target all small business owners in the US who are male and over 30 years old.

If you’re paying at the rate card of $20 CPM and your ads work out to $5 per fan, that means you’re getting 4 fans per 1,000 impressions.  That’s decent, but by tweaking your ads as well as your targeting, you can perhaps get a 10x improvement in your performance.  So now you’re down to between 50 cents and a dollar a fan– and it’s a real fan.  Plus, you can show videos and have interaction, such as polls– not possible in other ads on Facebook.

Considering that Google’s PPC is about $1 a click, paying the same price for a fan on Facebook as for a click on Google may make a lot of sense depending on the category you’re in.  For a point of reference, when we sold installs on Facebook 2 years ago, we sold them for between 25 cents and a dollar.  Really, it was whatever we could get folks to pay.  And initially, we just sent all that traffic we couldn’t monetize with affiliate ads– so no US installs.  RockYou told us that they’re still selling installs (which are not the same, but similar to fans), so I’d love to hear experiences from other advertisers on what’s working for them.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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