Comments on: Why loyalty programs are failing and how to fix yours

By: Dan Wedin

Dan Wedin — Tue, 26 Jan 2010 01:44:34 +0000

Thanks for responding Dennis. You’re right, loyalty programs are unique. But, what if the 3rd party company had something like FB connect only in the real world. You carry around 1 card that you swipe at participating locations/businesses that you’ve signed up for and it’s all administered from your account online?

I own a couple of restaurants and we participate in a program called PACE(4pace.com). Customers sign up online and every time they use their designated credit card at participating locations, the location donates a small portion of the sale to a charity/school of the customers choice.

My employees don’t even have to know the customer is using it. It’s seamless. Seems like it could be transfered to loyalty programs and ran through merchant processing.

By: Dennis Yu

Dennis Yu — Tue, 26 Jan 2010 01:17:35 +0000

Hi Dan,

You would think, but that’s just not how loyalty programs work– it’s like trying to combine PacMan with Mario Brothers. In the airline industry you have alliances, so like programs can combine. But that’s as far as I know. What do you think?

By: Dan Wedin

Dan Wedin — Mon, 25 Jan 2010 23:31:19 +0000

Are there 3rd party loyalty program aggregators? It seems the future customers would demand it.

By: uberVU - social comments

uberVU - social comments — Mon, 25 Jan 2010 12:52:35 +0000

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