Comments on: Why loyalty programs are failing and how to fix yours

By: Dennis Yu

Dennis Yu — Fri, 08 Apr 2011 19:31:03 +0000

Rachel– that’s interesting. How are you promoting stiqrd?

By: rachel smith

rachel smith — Tue, 29 Mar 2011 18:01:41 +0000

check out http://www.stiqrd.com – we will be launching beta next month, then rolling out from there. this isn’t spam – i’m a real person, and happy to talk to anyone about the program. we are addressing the problem you have mentioned

By: Paul K

Paul K — Wed, 09 Mar 2011 20:02:17 +0000

Dan, that’s a really great program. I wish more restaurants in my area would participate in this!

In regards to the article, I definitely feel that many businesses are turning their back on a huge opportunity when it comes to loyalty programs. They are so prevalent these days that every business owner wants to try them – but without personalization as you mentioned, they just end up looking all the same, and hence really don’t encourage any kind of loyalty whatsoever. For example, I have 5 different grocery store keytags, and 3 different pharmacy keytags. I just go to whatever store is closest.

By: Dan Wedin

Dan Wedin — Tue, 26 Jan 2010 01:44:34 +0000

Thanks for responding Dennis. You’re right, loyalty programs are unique. But, what if the 3rd party company had something like FB connect only in the real world. You carry around 1 card that you swipe at participating locations/businesses that you’ve signed up for and it’s all administered from your account online?

I own a couple of restaurants and we participate in a program called PACE(4pace.com). Customers sign up online and every time they use their designated credit card at participating locations, the location donates a small portion of the sale to a charity/school of the customers choice.

My employees don’t even have to know the customer is using it. It’s seamless. Seems like it could be transfered to loyalty programs and ran through merchant processing.

By: Dennis Yu

Dennis Yu — Tue, 26 Jan 2010 01:17:35 +0000

Hi Dan,

You would think, but that’s just not how loyalty programs work– it’s like trying to combine PacMan with Mario Brothers. In the airline industry you have alliances, so like programs can combine. But that’s as far as I know. What do you think?

By: Dan Wedin

Dan Wedin — Mon, 25 Jan 2010 23:31:19 +0000

Are there 3rd party loyalty program aggregators? It seems the future customers would demand it.

By: uberVU - social comments

uberVU - social comments — Mon, 25 Jan 2010 12:52:35 +0000

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