When I spoke last to Court, he didn’t want to disclose the actual spend figures, so the claim of 100% transparency you make here– it that new? We’d like you to join us in being transparent about actual spend. Doing so would be an amazing step towards closing the education gap, since the majority of local media sellers play the “black box” approach. Please do let us know!

Dennis

At Yodle, our mission is to connect local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise.

We have 300 staffers across our five U.S. offices – in New York, Boston, Philadelphia, Scottsdale, Phoenix, and Charlotte. . And in 2010, we will be hiring across the board for sales executives, product developers, internet marketing specialists, and more: http://www.yodle.com/careers. It is critical to our strategy to carefully balance our growth, ensuring each client has the necessary experts to support them in our mission above.

Selling to small business owners no matter what your value proposition is a very large and challenging undertaking.. At Yodle, we invest in education not only for the small business owner, but for our own team, throughout every step of the process. As for our advertising distribution strategy, we take a comprehensive approach – promoting clients across a network of over 70 sites on the web. Our clients are also showing up on the organic results by simply designing and coding their web sites with SEO best practices in mind.

Lastly, Yodle is 100% transparent and accountable to our clients for every dollar of theirs we spend. We not only track how much a client is spending and how much traffic their website is getting, but we also track and record the phone calls that our clients’ ads are generating, so they can easily measure their true ROI. We work with thousands of small businesses every day and fully understand that this measurability and direct accountability of a vendor is crucial.

I hope this has been helpful and that I’ve been able to clarify some of the points you mentioned. Looking forward to a great 2010!

Thanks, Joel Laffer , Senior Director Marketing and Business Development
info@yodle.com

This post was mentioned on Twitter by affdump: Dennis Yu: Yodle CEO, Court Cunningham, talks to Borrell Associates about Local http://affdump.com/go.php?aid=30239 (via @affdump)…