How to complain and get your way effortlessly

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Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round-and-round. Here’s what happened, if you’re interested. What matters is when you need to… Read more »

Do you want to be famous?

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Because if you do, Social Media Examiner doesn’t want you. The founder and CEO of Social Media Examiner, Michael Stelzner, is one of the few people in our space that I truly admire– an incredibly deep thinker who takes the long-term, systems-level view. He explained to me that authors and… Read more »

Your job will likely be eliminated in the next 5 years and I don’t see how to stop it

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Meet Sophia, Hanson Robotics’ human-like robot that may embody the androids of our future.Read more: http://cnb.cx/1M8gFg1 Posted by CNBC International on Thursday, March 17, 2016 Obama warns that robots will take over jobs that pay less than $20/hour. And retail activists lobby for a $15/hour minimum wage. Both will get their… Read more »

How I think about hiring and developing people

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We’ve recently tried out some new analysts at BlitzMetrics. Great way to test our 9 level analyst system. Most applicants are college-aged teen-to-early twenties, but people of all ages can join the program. However, it’s designed for students still in school, since we have college and classmate support.  Harder to go through the program… Read more »

How borrowing a projector turned into a dream calling

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6 years ago, JD Lasica, a high-power journalist who runs socialmedia.biz, reached out for an interview. I was so busy running Facebook ads that I was pondering whether to do the interview or get an hour of much-needed sleep. I’m so grateful I chose to forgo that hour of sleep. And… Read more »

Good people and good profits- my secret revealed

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I’ve labored 20 years in business. Two decades. And here is a simple lesson I learned the hard way… The quick buck from shortcuts is a mirage. I’ve dabbled in affiliate marketing, toolbar installs, online gambling, dating sites, and many perfectly legal, but questionably ethical endeavors. Made millions on a… Read more »

7 things I learned at ESTO about social media

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Attendees love micro-brews in Portland. Why have a travel conference in Little Rock, Arkansas?  Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21… Read more »

I am still waiting for your reply

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Thus said friend.seocompany@gmail.com, who wants me to post their blog in exchange for a token payment. Apparently, I didn’t respond to them within 2 minutes, so they had to follow up. So I was curious what sort of spam they engage in. Googling that email address (you should use your domain,… Read more »

How Business Insider creates decent Facebook videos with ease

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9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ Posted by Business Insider on Sunday, July 5, 2015 Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques. Better content and not as far as the linkbaiting spectrum, so a good player to… Read more »

I just don’t have enough

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Not enough time. Not enough money. I don’t have enough in every aspect of my life. And so I adopt a scarcity attitude, justifying my rude behavior towards others. After all, if there isn’t enough to go around, it’s a dog eat dog world, right? There are only so many… Read more »

Don’t do this if you want to speak at a conference

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  Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So… Read more »

Cold caller follows up incessantly on me, so I follow up on him

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This sales guy cold blasted me 6 times, asking if I was interested in his services. On his most recent follow up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7 day boomerang (one of my favorite services)… Read more »

Bad business decisions from good statistics

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I charge a premium for consulting.   Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is… Read more »

Why most people make only $12.48 an hour: Do you want ROI with that?

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Restaurant pay is up 3% the year, according to the Labor Department, outpacing the 2% growth in wages in the private sector over the last 5 year. Food service workers made an average of $12.48 per hour in 2014, including tips. Does that seem like a lot or a little to… Read more »