Building digital optimization experts: Learn, Do, Teach
You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will improve if you… Read more »
Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round-and-round. Here’s what happened, if you’re interested. What matters is when you need to… Read more »
Because if you do, Social Media Examiner doesn’t want you. The founder and CEO of Social Media Examiner, Michael Stelzner, is one of the few people in our space that I truly admire– an incredibly deep thinker who takes the long-term, systems-level view. He explained to me that authors and… Read more »
Meet Sophia, Hanson Robotics’ human-like robot that may embody the androids of our future.Read more: http://cnb.cx/1M8gFg1 Posted by CNBC International on Thursday, March 17, 2016 Obama warns that robots will take over jobs that pay less than $20/hour. And retail activists lobby for a $15/hour minimum wage. Both will get their… Read more »
I’m not talking about your company being acquired. I’m talking about looking at the language you use in your marketing campaigns. You have customer “acquisition” campaigns, email “blasts”, and other military conquest terminology. But put the shoe on the other foot and see how this looks from the customer perspective…. Read more »
We’ve recently tried out some new analysts at BlitzMetrics. Great way to test our 9 level analyst system. Most applicants are college-aged teen-to-early twenties, but people of all ages can join the program. However, it’s designed for students still in school, since we have college and classmate support. Harder to go through the program… Read more »
6 years ago, JD Lasica, a high-power journalist who runs socialmedia.biz, reached out for an interview. I was so busy running Facebook ads that I was pondering whether to do the interview or get an hour of much-needed sleep. I’m so grateful I chose to forgo that hour of sleep. And… Read more »
I’ve labored 20 years in business. Two decades. And here is a simple lesson I learned the hard way… The quick buck from shortcuts is a mirage. I’ve dabbled in affiliate marketing, toolbar installs, online gambling, dating sites, and many perfectly legal, but questionably ethical endeavors. Made millions on a… Read more »
Attendees love micro-brews in Portland. Why have a travel conference in Little Rock, Arkansas? Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21… Read more »
I awoke from a dream and didn’t know where I was. The hotel room looked like any ordinary Hilton, but when I peeled back the curtains, I saw the sprawling, dirty metropolis of Beijing. And I remembered that I was 13 hours ahead– how far I had come, literally. Jetlagged,… Read more »
Thus said friend.seocompany@gmail.com, who wants me to post their blog in exchange for a token payment. Apparently, I didn’t respond to them within 2 minutes, so they had to follow up. So I was curious what sort of spam they engage in. Googling that email address (you should use your domain,… Read more »
9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ Posted by Business Insider on Sunday, July 5, 2015 Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques. Better content and not as far as the linkbaiting spectrum, so a good player to… Read more »
Not enough time. Not enough money. I don’t have enough in every aspect of my life. And so I adopt a scarcity attitude, justifying my rude behavior towards others. After all, if there isn’t enough to go around, it’s a dog eat dog world, right? There are only so many… Read more »
Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So… Read more »
This sales guy cold blasted me 6 times, asking if I was interested in his services. On his most recent follow up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7 day boomerang (one of my favorite services)… Read more »
I charge a premium for consulting. Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is… Read more »
It’s not lack of skill, resources, being too busy, or having a mean boss. But first, a story. The first time I played golf was with my boss in a foursome. I had never played before, but when asked if I wanted to come, I blurted out “yes”. I had… Read more »
I rebooked a flight that costs 99 cents more and they swallowed the cost. Of course, they love you, too– and you’d get this if the rebooked fare is close. I’ve seen the “Southwest Fare Protection” as high as $2.70. As far as I can tell (and from forums like… Read more »
I flew 250,000 miles last year. My location on Twitter is “the airport nearest you”. So I signed up for an American Airlines Admiral’s Club membership. $500 for one year of access to any of the Admirals Clubs worldwide, about 50 in the US and 20 international. You can bring… Read more »