Not everyone will be famous because…

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Only a handful of people are willing to do what it takes to earn their fame. Although business owners want to build their digital reputation, they often realize they don’t have the time to give their brand the attention it needs to flourish. Many times, they lack the technical know-how… Read more »

Look at How Powerful Crowdsourcing Information is in Writing Listicles

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I’ve practiced this technique countless times. It’s super easy, and also powerful. Crowdsourcing is when you reach out to your following to collect information on a subject from them. We all have subjects we don’t know much about. With such great fans, friends, and followers, we can reach out and… Read more »

How I Manage 1,000 Emails a Day

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Yes, 1,000 emails a day. 30,000 emails a month.   I follow the #DDD principle which stands for Do, Delegate, and Delete. We practice this company-wide along with the rest of our 9 triangles. Do, delegate, and delete is our personal efficiency triangle. I archive (delete) most items right away…. Read more »

I am the UNPROFITABLE leader

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Imagine a stack of 500 papers, each page representing a task. You work tirelessly to get through this stack but can’t get through all of them. To make matters worse, each day, 500 more pages are added to the stack, making it ever taller. This stack represents your inbox, meeting… Read more »

Are You Babysitting or Coaching Your Employees?

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How often do you spend your time answering questions that could be solved with a Google search? Micro-managing sucks. Your team wants babysitting, but they need coaching. Hand-holding quickly shifts from enabling to prohibiting progress. Jeff Foxworthy puts it bluntly: Answer questions that should have been Googled. Repeat yourself hundreds,… Read more »

Jason Miller is the True Rockstar of Content Marketing

Jason A. Miller is literally a rockstar, as he is a full-time photographer and has a full-time gig running content marketing globally for LinkedIn. He has a book out, filled with photos of rock legends and the stories behind them. I first met Jason when he was at Marketo, after… Read more »

Why Billy Gene is the Quintessential American Marketer We Love and Hate

Billy Gene is to marketing as Las Vegas is to America. Let’s go behind the surface appearances to discover what’s underneath, and I’ll explain how he went from relative obscurity to being on all the top stages making a million dollars a month in passive income. Like you, I’ve watched… Read more »

How to create a KILLER Facebook Funnel using an easy 3×3 grid

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Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow.  Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing. See: https://www.dennis-yu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/ WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing.   HOW is teaching what you… Read more »

How A Mercedes Benz Car Went From $47,000 to $11,000

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The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you,” Exler says in the article published June 30. Exler talks about immersing new employees… Read more »

Is an Hour of Your Time on Facebook Worth $1.80?

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If you’re an author, speaker, or coach, here’s the math on why you should LOVE or HATE Facebook advertising… Let’s say you have a decent video that has an average watch time of 20 seconds (the average on Facebook is 6 seconds, so your skill gets people to stick around… Read more »

Want to grow unlock awesomeness in your business? Promote your winners

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Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. Which means I neglect the performers, since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that… Read more »

I used to believe in posting once per day and here’s why I was wrong

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Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t… Read more »

How to tell if they’re serious or not

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Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that… Read more »

6 things you should NOT ask me

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I like to consider myself a generous guy and am always delighted to help others however I can. But there are 6 major fouls in my book that happen more often than I’d like, such as: Asking for money. I will “loan” money only to friends, which means I don’t… Read more »

Starting from how much money you want to make is one of the most idiotic things I’ve ever heard

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I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »

Why I am so slow

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  The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who… Read more »

What I’ve learned after giving over 730 professional speeches

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I was terrified the first time I spoke at a conference It was in front of 2,000 people as a keynote address, representing American Airlines, discussing the future of CRM. Standing backstage, my adrenaline was pumping. I couldn’t remember what I was going to say. You know the feeling when… Read more »

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

Eyewitness account of dog attack

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Participants: Logan Young: victim #1 Dennis Yu: victim #2 Joe Merkel: witness Geoff Bartlett: attack dog owner   Regarding the dog attack from my point of view (Joe Merkel): I was on the laptop, on the couch. Suddenly, Logan’s leaving. I just barking and growling, all that. I look over;… Read more »

Why you can’t buy your way out of a bad review

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Today I received an email trying to sell me on “reputation management”: If you’re not familiar, these types offer relief from a bad review on websites like Rip Off Report, Glassdoor, and Pissed Consumer– site rife for abuse with anyone with an axe to grind against an individual or company…. Read more »