Dennis YuComments Off on How to create a KILLER Facebook Funnel using an easy 3×3 grid
Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow. Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing. See: https://www.dennis-yu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/ WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing. HOW is teaching what you… Read more »
Dennis YuComments Off on How A Mercedes Benz Car Went From $47,000 to $11,000
The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you,” Exler says in the article published June 30. Exler talks about immersing new employees… Read more »
Dennis YuComments Off on Is an Hour of Your Time on Facebook Worth $1.80?
If you’re an author, speaker, or coach, here’s the math on why you should LOVE or HATE Facebook advertising… Let’s say you have a decent video that has an average watch time of 20 seconds (the average on Facebook is 6 seconds, so your skill gets people to stick around… Read more »
Dennis YuComments Off on Want to grow unlock awesomeness in your business? Promote your winners
Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. Which means I neglect the performers, since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that… Read more »
Dennis YuComments Off on I used to believe in posting once per day and here’s why I was wrong
Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t… Read more »
Dennis YuComments Off on How to tell if they’re serious or not
Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that… Read more »
Dennis YuComments Off on 6 things you should NOT ask me
I like to consider myself a generous guy and am always delighted to help others however I can. But there are 6 major fouls in my book that happen more often than I’d like, such as: Asking for money. I will “loan” money only to friends, which means I don’t… Read more »
Dennis YuComments Off on Starting from how much money you want to make is one of the most idiotic things I’ve ever heard
I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »
The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who… Read more »
Dennis YuComments Off on What I’ve learned after giving over 730 professional speeches
I was terrified the first time I spoke at a conference It was in front of 2,000 people as a keynote address, representing American Airlines, discussing the future of CRM. Standing backstage, my adrenaline was pumping. I couldn’t remember what I was going to say. You know the feeling when… Read more »
Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »
Dennis YuComments Off on Eyewitness account of dog attack
Participants: Logan Young: victim #1 Dennis Yu: victim #2 Joe Merkel: witness Geoff Bartlett: attack dog owner Regarding the dog attack from my point of view (Joe Merkel): I was on the laptop, on the couch. Suddenly, Logan’s leaving. I just barking and growling, all that. I look over;… Read more »
Dennis YuComments Off on Why you can’t buy your way out of a bad review
Today I received an email trying to sell me on “reputation management”: If you’re not familiar, these types offer relief from a bad review on websites like Rip Off Report, Glassdoor, and Pissed Consumer– site rife for abuse with anyone with an axe to grind against an individual or company…. Read more »
Dennis YuComments Off on The ugly reason why your career is failing
Today someone reached out to me seeking a job for a friend. This “friend” doesn’t have any credentials, isn’t interested in demonstrating their expertise, and above all…doesn’t know me. Their excuse? They’re too busy to build a professional profile. If someone is looking for work, what are the odds that… Read more »
Dennis YuComments Off on A sneaky way to get 1,000+ likes on your articles
An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25: As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400… Read more »
Dennis YuComments Off on A great Corporate Stay in Vancouver
I’ve been to Vancouver half a dozen times– an easy 2 hour drive from Seattle or a short flight up from Portland, SF, or LA. My favorite experience was hiking Grouse Mountain with Brad Twohig, before he become a big-time venture capitalist and before I became 70 pounds in the… Read more »
Dennis YuComments Off on My #1 tip for instantly filtering out the good leads versus the time suckers
Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who… Read more »
Dennis YuComments Off on What happened when I boosted a Facebook post for $976.06
This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »
Dennis YuComments Off on Don’t work more than 4 hours per day
My buddy Markus Frind famously claimed that he worked 10 hours per week building his website. All by himself, he was the CEO, CMO, lone support rep, server admin, PR agent, and everything else. Two years ago, he sold it for $575 million in cash. Not everyone will have that… Read more »
Dennis YuComments Off on Nobody wants to admit this, but good people are the ones who kill startups
You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will improve if you… Read more »
