Building digital optimization experts: Learn, Do, Teach
I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »
The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who… Read more »
I was terrified the first time I spoke at a conference It was in front of 2,000 people as a keynote address, representing American Airlines, discussing the future of CRM. Standing backstage, my adrenaline was pumping. I couldn’t remember what I was going to say. You know the feeling when… Read more »
Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data– messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »
Participants: Logan Young: victim #1 Dennis Yu: victim #2 Joe Merkel: witness Geoff Bartlett: attack dog owner Regarding the dog attack from my point of view (Joe Merkel): I was on the laptop, on the couch. Suddenly, Logan’s leaving. I just barking and growling, all that. I look over;… Read more »
Today I received an email trying to sell me on “reputation management”: If you’re not familiar, these types offer relief from a bad review on websites like Rip Off Report, Glassdoor, and Pissed Consumer– site rife for abuse with anyone with an axe to grind against an individual or company…. Read more »
Today someone reached out to me seeking a job for a friend. This “friend” doesn’t have any credentials, isn’t interested in demonstrating their expertise, and above all…doesn’t know me. Their excuse? They’re too busy to build a professional profile. If someone is looking for work, what are the odds that… Read more »
An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25: As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400… Read more »
I’ve been to Vancouver half a dozen times– an easy 2 hour drive from Seattle or a short flight up from Portland, SF, or LA. My favorite experience was hiking Grouse Mountain with Brad Twohig, before he become a big-time venture capitalist and before I became 70 pounds in the… Read more »
Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who… Read more »
This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »
My buddy Markus Frind famously claimed that he worked 10 hours per week building his website. All by himself, he was the CEO, CMO, lone support rep, server admin, PR agent, and everything else. Two years ago, he sold it for $575 million in cash. Not everyone will have that… Read more »
You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will improve if you… Read more »
Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round-and-round. Here’s what happened, if you’re interested. What matters is when you need to… Read more »
Because if you do, Social Media Examiner doesn’t want you. The founder and CEO of Social Media Examiner, Michael Stelzner, is one of the few people in our space that I truly admire– an incredibly deep thinker who takes the long-term, systems-level view. He explained to me that authors and… Read more »
Meet Sophia, Hanson Robotics’ human-like robot that may embody the androids of our future.Read more: http://cnb.cx/1M8gFg1 Posted by CNBC International on Thursday, March 17, 2016 Obama warns that robots will take over jobs that pay less than $20/hour. And retail activists lobby for a $15/hour minimum wage. Both will get their… Read more »
I’m not talking about your company being acquired. I’m talking about looking at the language you use in your marketing campaigns. You have customer “acquisition” campaigns, email “blasts”, and other military conquest terminology. But put the shoe on the other foot and see how this looks from the customer perspective…. Read more »
We’ve recently tried out some new analysts at BlitzMetrics. Great way to test our 9 level analyst system. Most applicants are college-aged teen-to-early twenties, but people of all ages can join the program. However, it’s designed for students still in school, since we have college and classmate support. Harder to go through the program… Read more »
6 years ago, JD Lasica, a high-power journalist who runs socialmedia.biz, reached out for an interview. I was so busy running Facebook ads that I was pondering whether to do the interview or get an hour of much-needed sleep. I’m so grateful I chose to forgo that hour of sleep. And… Read more »
I’ve labored 20 years in business. Two decades. And here is a simple lesson I learned the hard way… The quick buck from shortcuts is a mirage. I’ve dabbled in affiliate marketing, toolbar installs, online gambling, dating sites, and many perfectly legal, but questionably ethical endeavors. Made millions on a… Read more »