Building digital optimization experts: Learn, Do, Teach
Only a handful of people are willing to do what it takes to earn their fame. Although business owners want to build their digital reputation, they often realize they don’t have the time to give their brand the attention it needs to flourish. Many times, they lack the technical know-how… Read more »
I’ve practiced this technique countless times. It’s super easy, and also powerful. Crowdsourcing is when you reach out to your following to collect information on a subject from them. We all have subjects we don’t know much about. With such great fans, friends, and followers, we can reach out and… Read more »
Yes, 1,000 emails a day. 30,000 emails a month. I follow the #DDD principle which stands for Do, Delegate, and Delete. We practice this company-wide along with the rest of our 9 triangles. Do, delegate, and delete is our personal efficiency triangle. I archive (delete) most items right away…. Read more »
Imagine a stack of 500 papers, each page representing a task. You work tirelessly to get through this stack but can’t get through all of them. To make matters worse, each day, 500 more pages are added to the stack, making it ever taller. This stack represents your inbox, meeting… Read more »
How often do you spend your time answering questions that could be solved with a Google search? Micro-managing sucks. Your team wants babysitting, but they need coaching. Hand-holding quickly shifts from enabling to prohibiting progress. Jeff Foxworthy puts it bluntly: Answer questions that should have been Googled. Repeat yourself hundreds,… Read more »
Jason A. Miller is literally a rockstar, as he is a full-time photographer and has a full-time gig running content marketing globally for LinkedIn. He has a book out, filled with photos of rock legends and the stories behind them. I first met Jason when he was at Marketo, after… Read more »
I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can… Read more »
Billy Gene is to marketing as Las Vegas is to America. Let’s go behind the surface appearances to discover what’s underneath, and I’ll explain how he went from relative obscurity to being on all the top stages making a million dollars a month in passive income. Like you, I’ve watched… Read more »
Our main Facebook ad account got shut down a couple weeks ago. Again. For those who share our pain, you must know that it’s rare to get it back. Appealing to Facebook doesn’t work. Contacting support? Fruitless. Even when you are spending a million dollars a month and have a… Read more »
Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow. Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing. See: https://www.dennis-yu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/ WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing. HOW is teaching what you… Read more »
The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you,” Exler says in the article published June 30. Exler talks about immersing new employees… Read more »
The average lifespan of a tweet is 18 minutes. That’s not long for your 280 characters of sage wisdom to survive. We’ve been testing how to get more ROI from your account. Twitter, like Facebook, lets you pin tweets to the top of your page. Sounds simple, but can be… Read more »
In 2010 I served a 2 year mission for my church. My job as a missionary was to find people and convert them, through baptism. There were two ways this was accomplished. Member referrals: People would tell their friends who were already members they were interested in learning more about… Read more »
Treat your posting efforts as a “greatest hits” content, not a steady publishing effort. You’re trying to identify a “unicorn”, where you can go all-in from an ads standpoint , like Larry Kim likes to say: “With your greatest hits, you might have posts from 2 years ago that are still… Read more »
If you’re an author, speaker, or coach, here’s the math on why you should LOVE or HATE Facebook advertising… Let’s say you have a decent video that has an average watch time of 20 seconds (the average on Facebook is 6 seconds, so your skill gets people to stick around… Read more »
Anyone who follows you knows about the dollar a day strategy and how to get famous on Facebook, but they may not know exactly where to start. Can you explain your plumbing metaphor? When we talk about plumbing, people think about constructing houses and the pipes that relay water –… Read more »
Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. Which means I neglect the performers, since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that… Read more »
I’ve spent thousands of dollars over the last year hiring and firing these reps. (If you’re wondering, they’re not from the Philippines.) But before I get into how I actually hire that many sales reps, here’s a bit about them: Most of them make just over $1 day. Some… Read more »
Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t… Read more »
Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that… Read more »