1,000,000 post sample says: Women click LIKE more, while guys POST

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We grabbed 1,000,000 random posts from Facebook and tracked all interactions at a user level. We used the graph API, which is open to anyone. [Side note: if you’d like to learn how to pull this data, ping me.]

Highlights:

  • Women tend to “like” more than “comment” on a post. Worldwide, 51% of post likes were from females, though this was 55% in the US.
  • Women “Like”  comments.  In the US, 59% of likes on comments were female
  • Males post on pages more frequently than females– at 51% vs 48%.  The difference is gender unknown.

For more on Facebook Analytics or to get your sneak peak social dashboard, head on over to BlitzMetrics. Or come check us out at facebook.com/blitzmetrics, where we’ll answer your questions!

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