21 thoughts on “2010 Local Online Advertising– why we’ll see massive growth

  1. Denny Sugar

    Awesome article Dennis. The idea that technology will be easier to assimilate through a game is brilliant. I think for many local marketers (the few of us that our out here) being able to show business a way to recruit and leverage their fan base is huge. I can see coupons and special offers fueling challenges similar to what Groupon is doing now. The possibilities are endless.

    Reply
  2. Thos003

    Great post. I have often compared SEO to video games. Anyone that knows how to beat a computer game will excel online. But I am amazed that so many are so willing to give up so much information and ultimately work for free via foursquare and the likes. While the per piece value of that info may be so small the truth is that it valuable. On the follow through with that thought is that we may be creating an army of drones that will eventually see that there is a value and then feel they, their thoughts, recommendations, and such, are worth more than they really are.

    But hey, I am in for actually getting paid a little for giving my opinion that I give so freely.

    Reply
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  4. Tom Wilkowske

    Dennis, this post came at just the right time for me. I’ve spent the better part of a year trying to figure out how to redirect my writing and design skills from print to a web context. I know my local market well as a journalist. Trying to teach myself WordPress/Thesis, SEO, CSS, and call-to-action writing has left my head spinning. Tell me more about BlitzMetrics.

    Reply
    1. Dennis Yu Post author

      Tom, your timing is excellent! I’ve sent you a private email explaining how the BlitzMetrics system works– why there is great opportunity for you and why it will make you the Internet marketing star of repute in Duluth, MN. Learning SEO, CSS, PPC- or whatever acronym is not really a good use of your time, as it’s impossible for any one person to master a dozen different areas that are already highly competitive with people that spend their lives learning just ONE area. Thus, ultimately it’s about making sure you’re competing on your competitive advantage– and not to have one is foolhardy– to invite failure in the marketplace. But given your knowledge of your local market, writing skills, and journalism background– you can pair that with our technology advantage, so that we can take care of those technical details and support you on all your deals.

      That’s the crux of my post here — that there are so many people who, if just equipped and supported the right way, could run their own successful Internet marketing businesses. Not only would local clients choose them for being local and accessible– but these local analysts would offer superior, indisputable proof of ROI, as we can track how many phone calls our Internet marketing is driving. This is talking the language of the business owner– if I spend a dollar, how many dollars do I get back? That, as opposed to some technical gobbedly-gook.

      Looking forward to working with you, as well as anyone else who wants to join us pre-launch.

      Reply
  5. Mark

    Dennis,
    This is a fine follow-up to your post on game theory and social media; takes it deeper and then the unexpected turn at the end. I know that as a local seo business we deliver a ton of value to our customers; it also is a ton of work to get those results and I’ve been struggling with how to make that scalable.

    There are so darn many people and businesses to help and if they don’t get up to speed, they will be roadkill on the info superhighway.

    We’ve talked about the demise of YP and even though they are innovating as fast as they can in IYP, I think the writing is on the wall for them – I don’t take any pleasure in saying that!

    So if traditional media swirlies down the drain, where then do SMB’s contact customers? Online? Sure but the real BIG market is mobile. And to scale into that and do a great job requires expertise in local seo, video seo, mobile seo, PPC, and social media. Attsa big meal!!

    Man if you have something that eases even part of that workload, I’m very excited to learn more.

    Reply
    1. Dennis Yu Post author

      Hi Rob,

      We have a $10/month local listings product. It’s not publicly available on the site, but if you shoot me an email, I’ll send you some stuff for you to review. Use dennis@blitzlocal.com. I’m excited to see what happens when we launch in a few weeks– it’s been a long time in the making!

      I went to your site, by the way, and didn’t find an “About Rob” tab and the Facebook profile link didn’t seem to work– would like to hear more about what you do.

      Reply
  6. Bill Corse

    Dennis, I come from payments world and am working out gift cards, loyalty, text marketing and developing a scenario whereby I maximize all this with measurable results via cell, promo code, cell number and then enter via POS so we have collective result for any and all campaigns. Local search online and via cell I have no clue outside typical text based sign up. I would like to incorporate.

    I have the tech to incorporate coupon, loyalty, promo via POS and bring back into central Dbase- your balance would be great benefit

    Please contact
    Bill

    Reply
  7. Search Marketing Local

    Great article! I believe we will see a huge growth in local search marketing. So many businesses are recognizing that this is a cheaper and more effective way to market their business, and if don’t properly it can be a great benefit to them. Thanks for sharing this great article!

    Reply
  8. Kimberlee Stephens

    This is an awesome article and looks like a great company. I’ve been in online sales and marketing for over 10 years, most recently at Adobe. Since leaving, I’ve started a few sites/ventures: Adobe affiliate program for upgraders http://www.cs5upgrades.com, personal blog at http://www.kimberleestephens/blog, and mostly recently offering small business affordable local AdzZoo search marketing packages http://kimberlee.adzzoo.net/ – I’d be really interested in your feedback on the AdzZoo offering and a competitive analysis of what you are offering and the results local advertisers are going to get vs. and AdzZoo campaign. There is just so much to learn. I want to make sure I’m headed in the right direction before getting too far in.

    Reply
    1. Dennis Yu

      Hi Kimberlee,

      I’ve heard good things about AdzZoo– there are agents who make a lot of money from selling it. They pay you about 40% commission on the sale, right? My take on that is that while it may be lucrative for the agent, it might not be such a good arrangement for the client, as there is not as much of each dollar left to spend. I’d encourage you to find out how much of each collected dollar actually makes it into direct PPC spend. At BlitzMetrics, it’s 70%. Here are two articles that shed light on the situation and may answer your question better: http://www.aimclearblog.com/2010/01/06/the-ultimate-local-ad-agency-2010-fiscal-model/
      http://www.aimclearblog.com/2010/01/05/2010-local-ad-firm-model-changes/

      Reply
  9. Eric James

    Awesome article Dennis! This just gives me even more inspiration to the events that will unfold with the LoocalAdvertisingBlueprint.com concept. We are developing a turn key approach that will synergize the 3 elements you mention. Education on that local level is what will bring the power to the small to medium businesses. What we endeavor to accomplish is create a do it yourself model for both the business managers themselves or a local advertising entrepreneur who wants to build up their own local digital marketing ad firm with emphasis on social, SEO and mobile.

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