Dennis Yu

How the 300,000 EscapeArtist members can find a home on Facebook

Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to “clean up” their social media.

Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up in an ex-pat community that shared tips on how to live abroad.

If you google “how to get a second passport” or related topics, they pop up. They monetize via an ad-supported model and are now selling conferences.

But they have only 2,926 fans on Facebook with 10 active users.

And they don’t know who their social users are.
But through public data alone, we already know their top fans are 35-44 years old– much younger than they would have thought.

But so long as we have their Facebook pageid, we can do analysis on their page. This is their graph id: 308371629230

And it’s easy to tell what her fans like.

They like traveling, cooking, spirituality, and even medical marijuana.

So what can Christine do, armed with better knowledge of who her fans are?

1) She needs to put her url in the first 3 lines of her page’s About section, so people can come to the site.

2) Instead of hard linking to the Facebook page, they should be using a social plug-in, provided free by Facebook. These plug-ins are socially aware, meaning they will tell you which of your friends are fans.

3) But perhaps the biggest impact she can make in tying her social and email communities together is using Custom Audiences. EscapeArtist can upload their 300k email list to Facebook list to see who matches, then do an analysis on what they like, where they live, how old they are, the cars they drive, the magazines they read, the credit cards they have, the places they travel to, and so forth.

We describe this here.

Because this is a consumer list, we expect a 70% match rate, so 210,000 folks should match.

4) Tie marketing automation to social

Like most community sites, their list is not segmented, it’s one big list, where everyone is blasted with the same message.

Once she’s segmented her audience into different goals, personas, and countries, she can then upload these directly to Facebook to then double the impact of email marketing by ensuring her messages are in the newsfeed.

And she can use custom audiences to drive sales, reach advertisers, and promote conferences to people in each area.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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