Are you excited about the new unified interest targeting in Facebook ads?
We can now target people who are currently traveling. How does Facebook know?
They look at your activity by check-ins and current location, which includes mobile.
What’s awesomely scary is how Facebook has been tying together what’s in your profile (precise interests) with your offline behavior, your email lists, your website traffic, and the apps that your users have, and people who look like your best customers.
Isn’t this amazing?