Dennis Yu

Albertsons' botched local listings-- are you making this mistake, too?

I wanted to know whether Albertsons was still open, so I did a Google Search.  Here are the results:

As you can see, Google saw that my search query had local intent, since I have a city name and state.  And you can see they picked the two nearest Albertsons locations.  So far, Albertson’s is 1 of 1.

I call the phone number on their listing and got the number not found or has been disconnected message. Oops– someone at Albertsons is not keeping their local listings up to date. Score: 1 for 2.

So I click on the link for their listing and it takes me to this page:

This is their store locator page, not the individual listing that I’d expect to see with the store map, locations, hours, items carried, and so forth. Score: 1 for 3.

Okay, well I’m already here, so let me put in my zip code of 80234, which is Westminster, Colorado– which should give me the nearest stores, right?  After all the URL is locator.albertsons.com/StoreLocatorAction.  And here is what comes back:

That’s it– no store listings, navigation menu that lets me go to the Albertson’s home page, nothing.  The message says there’s a store in my area, but it seems that Albertsons is not interested in telling me where it actually is.  If you click on the link they provide, asking you to view their press release, it goes to this page:

Whoa– I suppose it’s interesting that 3 years ago, Cerberus Capital Management bought out all the Albertsons stores.  But really, I wanted to know if I could do some late-night grocery shopping.  How bizarre!  There is a link back to the store locator page, but I decided not to go through that same series of hoops again.

Folks, this is what happens when you don’t take care to manage your local listings.

  • Have you made sure that your company locations are properly being submitted to Google, Yahoo, Bing, InfoUSA, Acxiom, and the 200+ other directories out there?
  • Are you sure that the information is accurate and up to date, whether you have one location or 5,000?
  • Do you take full advantage of what the search engines provide you with– to also input pictures, videos, reviews, rich descriptions, and even coupons?  It’s free, you know.
  • Do you have a process to regularly monitor these listings so that you can add, update, and delete the locations that you have?

In audits, we often see over 40% of local listings with inaccurate data– that’s a lot of people you are denying to your stores. Let us run an audit for your locations and you might be shocked. Contact Eric.Evans@blitzlocal.com if you want an assessment, by the way.

We estimate that it would take you 30 hours to go claim and verify a listing for a single location across the top 20 sites.  The manual process of doing this is painstaking– you have to confirm a PIN sent via phone or postcard or respond to a phone call from a verification company weeks later.  The odds of getting it right are low.   Now multiply that 40 hours per location times however many locations you have– then you have an approximate cost to do it yourself.  If you do want to do it yourself, let us know and we’ll send you our guide on how to do so.

But if you’d like an audit, we have special pricing through the end of the year for $3 per location if you have over 100 locations.  We handle this entire process for you.  Else, it’s just $10 per month per location you have– and that includes the submission, and verification process, as well as reporting back on how many listings made it through.  It’s also month-to-month, in case you aren’t happy with the measurable results we provide.

Somebody should call Albertsons and tell them about this.

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top