Attack of the potty mouths on Facebook– how to immunize yourself

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If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this.

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No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing.

They will say, “Get off my Facebook”, mark the post as spam, or even request a take-down.

Ads in the newsfeed, especially mobile, are only going to increase.

Fortunately, Facebook offers a few levels of protection.
The profanity filter catches most bad words.

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But you can add in your own for good measure.

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So while Bill O’Connor posted his verbal diarrhea 21 times today, we were automatically protected by Facebook. Didn’t even show up once.

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But that’s no excuse to blanket the feed with untargeted, self-promotional ads.
Just know that you’ll get “some” negative feedback.

On a large page, it’s not uncommon to have 100 negative actions on a post.  But compared to getting 110,000 likes, this is less than 0.1%– less than 1 in 1,000.

So you have to consider the percentage– keep it under half a percent.

CMO’s will often freak out if they have even one or two negative comments/actions.

What’s your experience or opinion here, my friend?
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