Author Archives: Dennis Yu

About Dennis Yu

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.

A sneaky way to get 1,000+ likes on your articles

An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25:   As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400… Read more »

My #1 tip for instantly filtering out the good leads versus the time suckers

Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who… Read more »

What happened when I boosted a Facebook post for $976.06

This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »

Don’t work more than 4 hours per day

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My buddy Markus Frind famously claimed that he worked 10 hours per week building his website. All by himself, he was the CEO, CMO, lone support rep, server admin, PR agent, and everything else. Two years ago, he sold it for $575 million in cash. Not everyone will have that… Read more »

Nobody wants to admit this, but good people are the ones who kill startups

You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will improve if you… Read more »

How to complain and get your way effortlessly

Hotwire make a mistake in my reservation. Hey, service failures happen and customer service managers have attitude. But this post is not about that– it’s about how to get your way without the stress of going round-and-round. Here’s what happened, if you’re interested. What matters is when you need to… Read more »

Do you want to be famous?

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Because if you do, Social Media Examiner doesn’t want you. The founder and CEO of Social Media Examiner, Michael Stelzner, is one of the few people in our space that I truly admire– an incredibly deep thinker who takes the long-term, systems-level view. He explained to me that authors and… Read more »

Your job will likely be eliminated in the next 5 years and I don’t see how to stop it

Meet Sophia, Hanson Robotics’ human-like robot that may embody the androids of our future.Read more: http://cnb.cx/1M8gFg1 Posted by CNBC International on Thursday, March 17, 2016 Obama warns that robots will take over jobs that pay less than $20/hour. And retail activists lobby for a $15/hour minimum wage. Both will get their… Read more »

Do you want to be “acquired”?

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I’m not talking about your company being acquired. I’m talking about looking at the language you use in your marketing campaigns. You have customer “acquisition” campaigns, email “blasts”, and other military conquest terminology. But put the shoe on the other foot and see how this looks from the customer perspective…. Read more »

How I think about hiring and developing people

We’ve recently tried out some new analysts at BlitzMetrics. Great way to test our 9 level analyst system. Most applicants are college-aged teen-to-early twenties, but people of all ages can join the program. However, it’s designed for students still in school, since we have college and classmate support.  Harder to go through the program… Read more »

How borrowing a projector turned into a dream calling

6 years ago, JD Lasica, a high-power journalist who runs socialmedia.biz, reached out for an interview. I was so busy running Facebook ads that I was pondering whether to do the interview or get an hour of much-needed sleep. I’m so grateful I chose to forgo that hour of sleep. And… Read more »

Good people and good profits- my secret revealed

I’ve labored 20 years in business. Two decades. And here is a simple lesson I learned the hard way… The quick buck from shortcuts is a mirage. I’ve dabbled in affiliate marketing, toolbar installs, online gambling, dating sites, and many perfectly legal, but questionably ethical endeavors. Made millions on a… Read more »

7 things I learned at ESTO about social media

Attendees love micro-brews in Portland. Why have a travel conference in Little Rock, Arkansas?  Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21… Read more »

I am still waiting for your reply

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Thus said friend.seocompany@gmail.com, who wants me to post their blog in exchange for a token payment. Apparently, I didn’t respond to them within 2 minutes, so they had to follow up. So I was curious what sort of spam they engage in. Googling that email address (you should use your domain,… Read more »

How Business Insider creates decent Facebook videos with ease

9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ Posted by Business Insider on Sunday, July 5, 2015 Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques. Better content and not as far as the linkbaiting spectrum, so a good player to… Read more »

I just don’t have enough

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Not enough time. Not enough money. I don’t have enough in every aspect of my life. And so I adopt a scarcity attitude, justifying my rude behavior towards others. After all, if there isn’t enough to go around, it’s a dog eat dog world, right? There are only so many… Read more »

Don’t do this if you want to speak at a conference

  Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So… Read more »