Author Archives: Dennis Yu

About Dennis Yu

Dennis Yu is the Chief Technology Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.

A Little Kindness Now Pays Dividends Later

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How do you maintain great relationships without burning yourself out? Well, before I go into that, imagine these two scenarios… You go on a date with someone. They make an over-the-top romantic gesture, professing their love in skywriting (complemented with a song they wrote about you). Then, you never hear… Read more »

Elevate your career with these 3 types of business relationships

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EMPLOYEE: Hired hand, lowest value, does what they’re told, low loyalty, easy to scale, pay for continued results. PARTNER: Higher skill level, Shared mission, medium commitment, must negotiate, potentially high impact. MENTOR: highest skill level, no cost because they believe in you, greatest impact. Use the right relationship type for… Read more »

The Value Of Gratitude

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I want to share with you the most powerful thing I know in business, which will take you only a couple minutes a day to do. No, it’s not the Dollar a Day technique. But first, let me give you some perspective… The older I get, the less need I… Read more »

The Scrappy Entrepreneur’s Video Studio for under $1,000

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I’m a busy entrepreneur who doesn’t want to mess with expensive, complex video equipment. I’m here to make money for our company and our clients, not make the next Star Wars trilogy. Over the last 5 years, I’ve tried dozens of cameras, lights, and gadgets at various price ranges. And… Read more »

Not everyone will be famous because…

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Only a handful of people are willing to do what it takes to earn their fame. Although business owners want to build their digital reputation, they often realize they don’t have the time to give their brand the attention it needs to flourish. Many times, they lack the technical know-how… Read more »

Look at How Powerful Crowdsourcing Information is in Writing Listicles

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I’ve practiced this technique countless times. It’s super easy, and also powerful. Crowdsourcing is when you reach out to your following to collect information on a subject from them. We all have subjects we don’t know much about. With such great fans, friends, and followers, we can reach out and… Read more »

How I Manage 1,000 Emails a Day

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Yes, 1,000 emails a day. 30,000 emails a month.   I follow the #DDD principle which stands for Do, Delegate, and Delete. We practice this company-wide along with the rest of our 9 triangles. Do, delegate, and delete is our personal efficiency triangle. I archive (delete) most items right away…. Read more »

I am the UNPROFITABLE leader

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Imagine a stack of 500 papers, each page representing a task. You work tirelessly to get through this stack but can’t get through all of them. To make matters worse, each day, 500 more pages are added to the stack, making it ever taller. This stack represents your inbox, meeting… Read more »

Are You Babysitting or Coaching Your Employees?

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How often do you spend your time answering questions that could be solved with a Google search? Micro-managing sucks. Your team wants babysitting, but they need coaching. Hand-holding quickly shifts from enabling to prohibiting progress. Jeff Foxworthy puts it bluntly: Answer questions that should have been Googled. Repeat yourself hundreds,… Read more »

Jason Miller is the True Rockstar of Content Marketing

Jason A. Miller is literally a rockstar, as he is a full-time photographer and has a full-time gig running content marketing globally for LinkedIn. He has a book out, filled with photos of rock legends and the stories behind them. I first met Jason when he was at Marketo, after… Read more »

What posts work on LinkedIn and what posts don’t

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I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can… Read more »

What posts work on LinkedIn and what posts don’t

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I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can… Read more »

Why Billy Gene is the Quintessential American Marketer We Love and Hate

Billy Gene is to marketing as Las Vegas is to America. Let’s go behind the surface appearances to discover what’s underneath, and I’ll explain how he went from relative obscurity to being on all the top stages making a million dollars a month in passive income. Like you, I’ve watched… Read more »

How to avoid Facebook banning your ad account and what to do if it happens

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Our main Facebook ad account got shut down a couple weeks ago. Again. For those who share our pain, you must know that it’s rare to get it back. Appealing to Facebook doesn’t work. Contacting support? Fruitless. Even when you are spending a million dollars a month and have a… Read more »

How to create a KILLER Facebook Funnel using an easy 3×3 grid

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Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow.  Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing. See: https://www.dennis-yu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/ WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing.   HOW is teaching what you… Read more »

How Ajay Kandala of Tuft & Needle used his digital marketing expertise to exact revenge on Mercedes-Benz

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The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you” Exler says in the article published June 30. Exler talks about immersing new employees… Read more »

Creating Influence on Twitter

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The average lifespan of a tweet is 18 minutes. That’s not long for your 280 characters of sage wisdom to survive. We’ve been testing how to get more ROI from your account. Twitter, like Facebook, lets you pin tweets to the top of your page. Sounds simple, but can be… Read more »

Why Google Ads cost more than Facebook

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In 2010 I served a 2 year mission for my church. My job as a missionary was to find people and convert them, through baptism. There were two ways this was accomplished.     Member referrals: People would tell their friends who were already members they were interested in learning more about… Read more »