Author Archives: Dennis Yu

About Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.

How to Use Facebook for Better Business Decisions: My Key Takeaways

Treat your posting efforts as a “greatest hits” content, not a steady publishing effort. You’re trying to identify a “unicorn”, where you can go all-in from an ads standpoint , like Larry Kim likes to say: “With your greatest hits, you might have posts from 2 years ago that are still… Read more »

Is an Hour of Your Time on Facebook Worth $1.80?

If you’re an author, speaker, or coach, here’s the math on why you should LOVE or HATE Facebook advertising… Let’s say you have a decent video that has an average watch time of 20 seconds (the average on Facebook is 6 seconds, so your skill gets people to stick around… Read more »

How to make Facebook work for you – an Interview with Dennis Yu and Logan Young

Anyone who follows you knows about the dollar a day strategy and how to get famous on Facebook, but they may not know exactly where to start. Can you explain your plumbing metaphor? When we talk about plumbing, people think about constructing houses and the pipes that relay water –… Read more »

Want to grow unlock awesomeness in your business? Promote your winners

Man, have I ever been so guilty of focusing on the troublemakers– the people who just can’t perform and projects that are failing. Which means I neglect the performers, since the “squeaky wheel” gets the attention. I’ve lost some good people because I was so busy helping the stragglers that… Read more »

I used to believe in posting once per day and here’s why I was wrong

Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t… Read more »

How to tell if they’re serious or not

Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client? Response time is key. When there’s something simple to do– to forward a thread, perform a task that… Read more »

6 things you should NOT ask me

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I like to consider myself a generous guy and am always delighted to help others however I can. But there are 6 major fouls in my book that happen more often than I’d like, such as: Asking for money. I will “loan” money only to friends, which means I don’t… Read more »

Starting from how much money you want to make is one of the most idiotic things I’ve ever heard

I won’t name him, but a well-known marketer said that the way you should evaluate what business to go into should be based on an exercise that goes like this: If you want to make $150,000 per year, then find something you can sell for $1,000 every other day. 150… Read more »

Why I am so slow

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  The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who… Read more »

What I’ve learned after giving over 730 professional speeches

I was terrified the first time I spoke at a conference It was in front of 2,000 people as a keynote address, representing American Airlines, discussing the future of CRM. Standing backstage, my adrenaline was pumping. I couldn’t remember what I was going to say. You know the feeling when… Read more »

285 companies have me in their Facebook custom audiences.

Yup. Don’t freak out– it’s not like walking naked into a mosquito nest. You already know that Facebook has given us a tool to download all our data— messages, posts, pictures, friends, and whatnot– even private stuff. But I’ll bet you didn’t know they recently and quietly added a list… Read more »

Eyewitness account of dog attack

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Participants: Logan Young: victim #1 Dennis Yu: victim #2 Joe Merkel: witness Geoff Bartlett: attack dog owner   Regarding the dog attack from my point of view (Joe Merkel): I was on the laptop, on the couch. Suddenly, Logan’s leaving. I just barking and growling, all that. I look over;… Read more »

Why you can’t buy your way out of a bad review

Today I received an email trying to sell me on “reputation management”: If you’re not familiar, these types offer relief from a bad review on websites like Rip Off Report, Glassdoor, and Pissed Consumer– site rife for abuse with anyone with an axe to grind against an individual or company…. Read more »

The ugly reason why your career is failing

Today someone reached out to me seeking a job for a friend. This “friend” doesn’t have any credentials, isn’t interested in demonstrating their expertise, and above all…doesn’t know me. Their excuse? They’re too busy to build a professional profile. If someone is looking for work, what are the odds that… Read more »

A sneaky way to get 1,000+ likes on your articles

An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25:   As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400… Read more »

My #1 tip for instantly filtering out the good leads versus the time suckers

Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who… Read more »

What happened when I boosted a Facebook post for $976.06

This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »